Index Performance
-11.09%
SWIFT
-7.85%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings19
What's inside?
Holdings
All holdings as of April 28, 2025
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| Netflix, Inc. (NFLX) | 6.32% | $472.55B | 10.62% | 49.31% | 10.45 |
| Ulta Beauty, Inc. (ULTA) | 6.03% | $17.51B | 0.79% | 38.84% | 1.82 |
| Live Nation Entertainment, Inc. (LYV) | 5.92% | $30.80B | 1.79% | 22.79% | 1.49 |
| Gap, Inc. (GPS) | 5.87% | $8.09B | 1.32% | 41.18% | 0.78 |
| Coca-Cola Consolidated, Inc. (COKE) | 5.69% | $11.79B | 3.69% | 38.39% | 1.91 |
| Liberty Media Corp. (FWONK) | 5.59% | $28.13B | 13.38% | 22.26% | 6.19 |
| Hasbro, Inc. (HAS) | 5.54% | $8.58B | 17.12% | 74.20% | 2.64 |
| AT&T, Inc. (T) | 5.52% | $195.68B | 1.99% | 43.76% | 2.92 |
| Spotify Technology SA (SPOT) | 5.45% | $120.01B | 18.38% | 30.06% | 5.13 |
| Hilton Worldwide Holdings, Inc. (HLT) | 5.29% | $53.10B | 9.17% | 26.11% | 6.55 |
| Apple, Inc. (AAPL) | 5.27% | $3.16T | 3.95% | 46.88% | 9.89 |
| Comcast Corp. (CMCSA) | 5.07% | $126.09B | -0.57% | 58.97% | 1.87 |
| The Walt Disney Co. (DIS) | 4.96% | $162.99B | 5.10% | 32.19% | 2.69 |
| TEGNA, Inc. (TGNA) | 4.84% | $2.62B | 6.56% | 39.73% | 1.80 |
| The Estée Lauder Companies, Inc. (EL) | 4.83% | $21.27B | -6.49% | 76.02% | 2.23 |
| Starbucks Corp. (SBUX) | 4.73% | $95.30B | -0.29% | 18.12% | 3.51 |
| NIKE, Inc. (NKE) | 4.64% | $84.59B | -9.20% | 41.02% | 2.49 |
| Sprout Social, Inc. (SPT) | 4.58% | $1.23B | 21.66% | 77.46% | 4.18 |
| VF Corp. (VFC) | 3.87% | $4.51B | -3.97% | 56.27% | 1.31 |
Market data by FactSet