Index Performance
+12.11%
SWIFT
+5.97%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings20
What's inside?
Holdings
All holdings as of February 20, 2026
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| Hasbro, Inc. (HAS) | 6.29% | $14.24B | 13.63% | 70.26% | 2.97 |
| AT&T, Inc. (T) | 5.95% | $195.88B | 2.71% | 42.93% | 2.68 |
| Live Nation Entertainment, Inc. (LYV) | 5.86% | $37.80B | 8.83% | 23.01% | 1.50 |
| Ulta Beauty, Inc. (ULTA) | 5.80% | $30.29B | 12.95% | 40.44% | 2.15 |
| VF Corp. (VFC) | 5.79% | $8.31B | 1.07% | 57.34% | 1.17 |
| NIKE, Inc. (NKE) | 5.69% | $96.82B | 0.37% | 40.58% | 2.12 |
| Starbucks Corp. (SBUX) | 5.61% | $111.07B | 5.53% | 15.63% | 3.16 |
| Coca-Cola Consolidated, Inc. (COKE) | 5.58% | $12.13B | 4.76% | 38.14% | 2.36 |
| TEGNA, Inc. (TGNA) | 5.51% | $3.35B | -19.34% | 31.48% | 1.97 |
| Hilton Worldwide Holdings, Inc. (HLT) | 5.49% | $72.45B | 7.74% | 26.73% | 6.76 |
| Comcast Corp. (CMCSA) | 5.44% | $112.76B | -0.02% | 58.64% | 1.67 |
| The Estée Lauder Companies, Inc. (EL) | 5.37% | $41.32B | 6.22% | 76.55% | 3.03 |
| Gap, Inc. (GPS) | 5.25% | $10.70B | 2.95% | 42.31% | 0.76 |
| Apple, Inc. (AAPL) | 4.92% | $3.88T | 15.65% | 48.16% | 9.35 |
| The Walt Disney Co. (DIS) | 4.85% | $187.04B | 5.86% | 30.94% | 2.62 |
| Liberty Media Corp. (FWONK) | 4.72% | $31.28B | 19.10% | 27.93% | 8.27 |
| Spotify Technology SA (SPOT) | 4.28% | $100.98B | 14.41% | 31.86% | 5.85 |
| Netflix, Inc. (NFLX) | 4.23% | $332.16B | 16.46% | 48.59% | 9.17 |
| Sprout Social, Inc. (SPT) | 3.17% | $419.79M | 12.62% | 77.69% | 1.64 |
| Versant Media Group, Inc. (VSNT) | 0.21% | $4.33B | -2.92% | 32.17% | N/A |
Market data by FactSet