Index Performance
-2.17%
SWIFT
-2.01%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings20
What's inside?
Holdings
All holdings as of March 12, 2026
CSV download
| Coca-Cola Consolidated, Inc. (COKE) | 6.82% | $13.55B | 4.76% | 38.14% | 2.36 |
| Hasbro, Inc. (HAS) | 6.30% | $13.42B | 13.60% | 62.42% | 3.00 |
| AT&T, Inc. (T) | 6.18% | $202.81B | 2.71% | 42.93% | 2.68 |
| Starbucks Corp. (SBUX) | 6.16% | $112.44B | 5.53% | 15.63% | 3.16 |
| Live Nation Entertainment, Inc. (LYV) | 6.13% | $37.13B | 8.83% | 23.01% | 1.50 |
| TEGNA, Inc. (TGNA) | 5.68% | $3.40B | -12.57% | 32.60% | 2.02 |
| Ulta Beauty, Inc. (ULTA) | 5.64% | $29.00B | 12.95% | 40.44% | 2.15 |
| Comcast Corp. (CMCSA) | 5.56% | $113.69B | -0.02% | 58.64% | 1.67 |
| Hilton Worldwide Holdings, Inc. (HLT) | 5.43% | $70.48B | 7.23% | 25.91% | 6.73 |
| Netflix, Inc. (NFLX) | 5.39% | $418.71B | 16.46% | 48.59% | 9.17 |
| Apple, Inc. (AAPL) | 5.05% | $3.82T | 15.65% | 48.16% | 9.35 |
| NIKE, Inc. (NKE) | 5.00% | $85.89B | 0.37% | 40.58% | 2.12 |
| The Walt Disney Co. (DIS) | 4.85% | $181.42B | 5.86% | 30.94% | 2.62 |
| Liberty Media Corp. (FWONK) | 4.73% | $29.86B | 22.69% | 24.94% | 6.73 |
| Spotify Technology SA (SPOT) | 4.72% | $113.64B | 14.41% | 31.86% | 5.85 |
| VF Corp. (VFC) | 4.55% | $7.14B | 1.07% | 57.34% | 1.17 |
| Gap, Inc. (GPS) | 4.48% | $10.12B | 1.86% | 40.79% | 0.87 |
| The Estée Lauder Companies, Inc. (EL) | 4.21% | $34.68B | 6.22% | 76.55% | 3.03 |
| Sprout Social, Inc. (SPT) | 2.84% | $419.87M | 12.72% | 77.56% | 1.35 |
| Versant Media Group, Inc. (VSNT) | 0.27% | $5.29B | -5.30% | 40.98% | 0.97 |
Market data by FactSet