Index Performance
-4.43%
SWIFT
+9.57%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings18
What's inside?
Holdings
All holdings as of May 22, 2026
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| Apple, Inc. (AAPL) | 6.76% | $3.98T | 15.65% | 48.16% | 9.35 |
| Sprout Social, Inc. (SPT) | 6.42% | $359.90M | 12.72% | 77.56% | 1.35 |
| Starbucks Corp. (SBUX) | 6.04% | $112.41B | 5.53% | 15.63% | 3.16 |
| Live Nation Entertainment, Inc. (LYV) | 6.03% | $36.40B | 8.83% | 23.01% | 1.50 |
| Hilton Worldwide Holdings, Inc. (HLT) | 5.95% | $76.79B | 7.23% | 25.91% | 6.73 |
| Spotify Technology SA (SPOT) | 5.94% | $106.62B | 14.41% | 31.86% | 5.85 |
| Liberty Media Corp. (FWONK) | 5.90% | $22.01B | 22.69% | 24.94% | 6.73 |
| The Walt Disney Co. (DIS) | 5.62% | $181.76B | 5.86% | 30.94% | 2.62 |
| The Estée Lauder Companies, Inc. (EL) | 5.60% | $28.15B | 6.22% | 76.55% | 3.03 |
| VF Corp. (VFC) | 5.56% | $7.74B | 1.07% | 57.34% | 1.17 |
| Gap, Inc. (GPS) | 5.34% | $9.13B | 1.86% | 40.73% | 0.87 |
| Ulta Beauty, Inc. (ULTA) | 5.28% | $24.43B | 9.71% | 39.10% | 2.49 |
| Hasbro, Inc. (HAS) | 5.24% | $13.38B | 13.60% | 62.42% | 3.00 |
| Netflix, Inc. (NFLX) | 5.23% | $389.43B | 19.31% | 52.44% | 8.84 |
| AT&T, Inc. (T) | 4.89% | $182.97B | 2.87% | 44.35% | 2.90 |
| Comcast Corp. (CMCSA) | 4.77% | $98.45B | 5.25% | 53.11% | 1.51 |
| Coca-Cola Consolidated, Inc. (COKE) | 4.75% | $13.02B | 4.76% | 38.14% | 2.36 |
| NIKE, Inc. (NKE) | 4.67% | $66.18B | -0.16% | 40.40% | 2.05 |
Market data by FactSet