Index Performance
+10.19%
SWIFT
+1.43%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings19
What's inside?
Holdings
All holdings as of February 11, 2025
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Spotify Technology SA (SPOT) | 6.78% | $125.12B | 18.38% | 30.06% | 5.13 |
Starbucks Corp. (SBUX) | 6.33% | $126.12B | -0.29% | 18.12% | 3.51 |
Coca-Cola Consolidated, Inc. (COKE) | 5.91% | $12.40B | 3.11% | 39.45% | 1.94 |
AT&T, Inc. (T) | 5.60% | $180.46B | -0.08% | 42.94% | 2.60 |
Netflix, Inc. (NFLX) | 5.56% | $431.21B | 15.28% | 45.88% | 10.29 |
Live Nation Entertainment, Inc. (LYV) | 5.52% | $33.85B | -6.14% | 22.66% | 1.34 |
VF Corp. (VFC) | 5.48% | $9.49B | -3.97% | 56.27% | 1.31 |
Hilton Worldwide Holdings, Inc. (HLT) | 5.41% | $64.75B | 9.17% | 26.11% | 6.55 |
Liberty Media Corp. (FWONK) | 5.32% | $31.48B | 2.71% | 25.03% | 5.46 |
Hasbro, Inc. (HAS) | 5.23% | $8.38B | -14.82% | 68.41% | 3.00 |
Sprout Social, Inc. (SPT) | 5.12% | $1.90B | 20.00% | 77.37% | 4.11 |
TEGNA, Inc. (TGNA) | 5.05% | $2.97B | 13.12% | 42.14% | 1.77 |
The Walt Disney Co. (DIS) | 4.90% | $197.09B | 5.10% | 32.19% | 2.69 |
The Estée Lauder Companies, Inc. (EL) | 4.77% | $25.44B | -6.49% | 76.02% | 2.23 |
Gap, Inc. (GPS) | 4.75% | $8.56B | 1.65% | 42.60% | 0.73 |
NIKE, Inc. (NKE) | 4.67% | $105.52B | -7.53% | 43.33% | 2.44 |
Comcast Corp. (CMCSA) | 4.66% | $133.21B | 1.78% | 58.11% | 1.98 |
Apple, Inc. (AAPL) | 4.58% | $3.49T | 3.95% | 46.88% | 9.89 |
Ulta Beauty, Inc. (ULTA) | 4.37% | $17.37B | 1.65% | 39.75% | 1.74 |
Market data by FactSet