Index Performance
+21.30%
SWIFT
+17.14%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings19
What's inside?
Holdings
All holdings as of July 14, 2025
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| NIKE, Inc. (NKE) | 6.11% | $106.64B | -9.88% | 42.73% | 1.99 |
| The Estée Lauder Companies, Inc. (EL) | 6.00% | $32.23B | -9.73% | 74.91% | 2.08 |
| Hilton Worldwide Holdings, Inc. (HLT) | 5.64% | $66.24B | 4.74% | 24.34% | 5.88 |
| Hasbro, Inc. (HAS) | 5.56% | $10.62B | 17.16% | 74.33% | 2.65 |
| Coca-Cola Consolidated, Inc. (COKE) | 5.27% | $9.79B | -0.73% | 37.92% | 1.94 |
| VF Corp. (VFC) | 5.26% | $4.77B | -8.84% | 53.69% | 1.16 |
| TEGNA, Inc. (TGNA) | 5.26% | $2.78B | -4.79% | 31.58% | 1.75 |
| Apple, Inc. (AAPL) | 5.22% | $3.12T | 5.08% | 47.05% | 8.32 |
| Comcast Corp. (CMCSA) | 5.19% | $133.07B | -0.57% | 58.97% | 1.87 |
| Netflix, Inc. (NFLX) | 5.16% | $537.05B | 10.62% | 49.31% | 10.45 |
| The Walt Disney Co. (DIS) | 5.13% | $215.68B | 6.88% | 31.36% | 2.34 |
| Spotify Technology SA (SPOT) | 5.10% | $144.06B | 11.74% | 31.53% | 6.28 |
| Ulta Beauty, Inc. (ULTA) | 5.09% | $21.56B | 4.49% | 39.12% | 1.71 |
| Gap, Inc. (GPS) | 5.05% | $7.99B | 2.21% | 41.67% | 0.79 |
| Starbucks Corp. (SBUX) | 5.05% | $106.16B | 2.32% | 14.43% | 3.70 |
| Liberty Media Corp. (FWONK) | 5.02% | $32.73B | -18.73% | 10.07% | 6.64 |
| Live Nation Entertainment, Inc. (LYV) | 5.02% | $34.41B | -10.99% | 28.91% | 1.47 |
| Sprout Social, Inc. (SPT) | 4.93% | $1.13B | 12.92% | 77.27% | 2.88 |
| AT&T, Inc. (T) | 4.92% | $195.43B | 1.99% | 43.76% | 2.92 |
Market data by FactSet