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Taylor Swift Index


Index Performance




The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.

  • TickerSWIFT
  • Inception Date08/19/2023
  • WeightingEqual
  • # of holdings19
What's inside?


All holdings as of July 24, 2024
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TEGNA, Inc. (TGNA)6.21%$2.69B-3.52%35.80%1.87
Sprout Social, Inc. (SPT)5.92%$1.90B28.68%76.83%9.37
VF Corp. (VFC)5.91%$6.33B-9.98%51.92%1.22
Coca-Cola Consolidated, Inc. (COKE)5.87%$9.34B1.27%40.32%1.34
Liberty Media Corp. (FWONK)5.84%$29.59B44.36%33.64%5.19
Spotify Technology SA (SPOT)5.60%$64.59B20.91%27.39%3.37
Apple, Inc. (AAPL)5.57%$3.45T-4.31%46.58%7.05
AT&T, Inc. (T)5.51%$130.57B-0.37%43.38%2.36
Comcast Corp. (CMCSA)5.28%$150.74B-2.70%61.26%2.09
Live Nation Entertainment, Inc. (LYV)5.28%$21.96B21.49%26.86%1.17
Hilton Worldwide Holdings, Inc. (HLT)5.26%$55.18B12.21%25.65%6.08
Ulta Beauty, Inc. (ULTA)5.10%$18.58B3.48%39.25%1.82
Hasbro, Inc. (HAS)5.05%$8.11B-24.33%69.74%2.27
Starbucks Corp. (SBUX)4.95%$86.38B-1.84%19.69%3.45
Netflix, Inc. (NFLX)4.91%$275.85B16.35%45.68%8.45
The Walt Disney Co. (DIS)4.65%$165.79B1.35%29.98%3.02
The Estée Lauder Companies, Inc. (EL)4.64%$23.29B5.26%71.80%4.09
Gap, Inc. (GPS)4.57%$8.26B3.42%41.17%0.80
NIKE, Inc. (NKE)3.89%$88.92B0.33%44.56%2.84
Market data by FactSet