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Taylor Swift Index



Index Performance




The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.

  • TickerSWIFT
  • Inception Date08/19/2023
  • WeightingEqual
  • # of holdings19
What's inside?


All holdings as of February 29, 2024
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Spotify Technology SA (SPOT)6.75%$49.76B16.20%25.43%2.36
Netflix, Inc. (NFLX)6.47%$260.92B6.67%41.54%6.78
The Walt Disney Co. (DIS)6.06%$204.67B0.49%28.49%2.38
Hilton Worldwide Holdings, Inc. (HLT)5.84%$51.52B16.66%27.19%5.60
Liberty Media Corp. (FWONK)5.72%$29.88B386.79%37.42%N/A
Ulta Beauty, Inc. (ULTA)5.66%$26.64B6.42%39.86%1.90
Live Nation Entertainment, Inc. (LYV)5.28%$22.38B36.38%21.72%1.11
AT&T, Inc. (T)5.27%$121.10B1.40%43.72%2.36
The Estée Lauder Companies, Inc. (EL)5.24%$34.61B-7.20%72.96%3.95
Sprout Social, Inc. (SPT)5.22%$3.02B31.44%77.14%10.18
Hasbro, Inc. (HAS)5.12%$6.98B-14.54%46.73%2.04
Coca-Cola Consolidated, Inc. (COKE)5.07%$6.97B7.30%39.04%1.47
Starbucks Corp. (SBUX)4.99%$107.45B8.16%21.96%3.56
Comcast Corp. (CMCSA)4.91%$169.79B0.12%57.97%2.30
TEGNA, Inc. (TGNA)4.71%$2.76B-11.23%37.06%2.03
Apple, Inc. (AAPL)4.64%$2.79T2.07%45.87%7.87
Gap, Inc. (GPS)4.54%$7.02B-6.73%41.15%0.61
NIKE, Inc. (NKE)4.35%$126.51B0.56%44.11%3.32
VF Corp. (VFC)4.17%$6.35B-16.20%55.39%1.26
Market data by FactSet