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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+3.44%
MAGNETIC
+10.57%
TMLARGE
+2.78%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of May 22, 2026
CSV download
Crocs, Inc. (CROX)7.05%$5.14B-1.50%56.97%1.51
Samsung Electronics Co., Ltd. (005930)7.03%$938.91B10.88%38.61%2.14
Amazon.com, Inc. (AMZN)6.27%$2.84T12.38%50.29%3.55
Alphabet, Inc. (GOOGL)6.15%$4.15T15.20%59.66%9.35
Apple, Inc. (AAPL)6.03%$3.98T15.65%48.16%9.35
Ferrari NV (RACE)5.41%$83.02B7.03%52.46%8.14
Starbucks Corp. (SBUX)5.39%$112.41B5.53%15.63%3.16
Target Corp. (TGT)5.36%$58.54B-1.68%25.44%0.60
Mondelez International, Inc. (MDLZ)5.36%$73.94B5.75%31.17%2.33
Spotify Technology SA (SPOT)5.30%$106.62B14.41%31.86%5.85
LVMH Moët Hennessy Louis Vuitton SE (MC)5.09%$274.84B-4.58%66.24%4.27
The Walt Disney Co. (DIS)5.00%$181.76B5.86%30.94%2.62
Walmart, Inc. (WMT)4.90%$1.04T4.73%22.94%1.43
Chipotle Mexican Grill, Inc. (CMG)4.76%$44.56B5.41%22.35%4.50
Netflix, Inc. (NFLX)4.66%$389.43B19.31%52.44%8.84
McDonald's Corp. (MCD)4.42%$212.79B3.72%57.81%10.15
NIKE, Inc. (NKE)4.16%$66.18B-0.16%40.40%2.05
Roblox Corp. (RBLX)4.09%$39.75B35.77%23.75%11.17
Nintendo Co., Ltd. (7974)3.58%$57.53B86.25%38.94%4.78
Market data by FactSet

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