A
Gen Z's Most Magnetic Brands 2023

MAGNETIC

Index Performance

+3.90%
MAGNETIC
+2.42%
TMLARGE
-2.41%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of January 10, 2025
CSV download
Target Corp. (TGT)5.74%$64.89B1.06%25.92%0.83
Starbucks Corp. (SBUX)5.59%$104.59B0.55%21.18%3.68
Samsung Electronics Co., Ltd. (005930)5.50%$251.00B17.35%37.17%1.16
Roblox Corp. (RBLX)5.48%$40.57B28.84%25.88%8.39
LVMH Moët Hennessy Louis Vuitton SE (MC)5.43%$331.77B8.80%N/A4.60
Walmart, Inc. (WMT)5.39%$747.10B5.46%24.91%1.07
Ferrari NV (RACE)5.37%$104.78B6.50%49.70%11.91
Nintendo Co., Ltd. (7974)5.37%$68.23B-17.39%59.81%4.95
Alphabet, Inc. (GOOGL)5.35%$2.36T15.07%58.67%5.88
Spotify Technology SA (SPOT)5.31%$90.06B19.97%30.92%4.38
Crocs, Inc. (CROX)5.24%$6.41B1.58%59.63%2.51
Amazon.com, Inc. (AMZN)5.19%$2.30T11.04%49.03%3.32
The Walt Disney Co. (DIS)5.17%$196.76B2.76%30.08%2.47
McDonald's Corp. (MCD)5.14%$202.31B2.70%56.28%10.46
Mondelez International, Inc. (MDLZ)5.05%$75.22B1.94%31.42%3.26
Apple, Inc. (AAPL)4.96%$3.58T2.02%46.21%9.11
NIKE, Inc. (NKE)4.95%$105.31B-7.53%43.33%2.44
Netflix, Inc. (NFLX)4.91%$358.08B14.46%47.63%8.53
Chipotle Mexican Grill, Inc. (CMG)4.87%$76.99B13.01%22.47%7.49
Market data by FactSet