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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+0.83%
MAGNETIC
+1.49%
TMLARGE
+8.32%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of February 13, 2026
CSV download
Samsung Electronics Co., Ltd. (005930)9.06%$806.16B10.88%38.61%2.14
Target Corp. (TGT)6.13%$52.42B-1.55%25.66%0.56
Walmart, Inc. (WMT)6.09%$1.07T5.84%22.94%1.24
Mondelez International, Inc. (MDLZ)6.02%$80.23B5.75%31.17%2.33
Crocs, Inc. (CROX)5.63%$4.87B-1.50%56.97%1.51
NIKE, Inc. (NKE)5.61%$93.46B0.37%40.58%2.12
Starbucks Corp. (SBUX)5.51%$106.85B5.53%15.63%3.16
McDonald's Corp. (MCD)5.39%$233.29B3.72%55.71%10.13
Ferrari NV (RACE)5.25%$90.40B7.03%51.68%N/A
Alphabet, Inc. (GOOGL)5.17%$3.70T15.20%59.66%9.35
Chipotle Mexican Grill, Inc. (CMG)5.01%$47.28B5.41%22.35%4.50
The Walt Disney Co. (DIS)4.96%$186.81B5.86%30.94%2.62
Apple, Inc. (AAPL)4.86%$3.76T15.65%48.16%9.35
Amazon.com, Inc. (AMZN)4.54%$2.13T12.38%50.29%3.55
LVMH Moët Hennessy Louis Vuitton SE (MC)4.28%$303.25B-4.58%66.24%4.27
Netflix, Inc. (NFLX)4.23%$324.56B16.46%48.59%9.17
Nintendo Co., Ltd. (7974)4.16%$63.30B86.25%38.94%4.78
Spotify Technology SA (SPOT)4.09%$94.34B14.41%31.86%5.85
Roblox Corp. (RBLX)4.00%$44.77B35.77%23.75%11.17
Market data by FactSet

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