A
Gen Z's Most Magnetic Brands 2023

MAGNETIC

Index Performance

+5.98%
MAGNETIC
+5.25%
TMLARGE
+4.36%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of November 1, 2024
CSV download
Roblox Corp. (RBLX)5.92%$30.79B28.84%25.88%8.39
Netflix, Inc. (NFLX)5.71%$323.20B14.46%47.63%8.53
Spotify Technology SA (SPOT)5.58%$75.36B18.53%29.03%3.89
Alphabet, Inc. (GOOGL)5.54%$1.96T15.07%58.67%5.88
Walmart, Inc. (WMT)5.51%$660.66B4.77%25.11%0.92
Amazon.com, Inc. (AMZN)5.47%$2.08T11.04%49.03%3.32
Starbucks Corp. (SBUX)5.45%$112.04B0.62%21.09%3.68
Chipotle Mexican Grill, Inc. (CMG)5.42%$79.83B13.01%22.47%7.49
The Walt Disney Co. (DIS)5.41%$173.76B3.54%31.01%2.54
Ferrari NV (RACE)5.39%$86.18B16.17%49.97%11.06
LVMH Moët Hennessy Louis Vuitton SE (MC)5.31%$331.32B8.80%68.80%4.60
McDonald's Corp. (MCD)5.27%$211.77B2.70%54.77%N/A
Nintendo Co., Ltd. (7974)5.18%$60.74B-46.54%61.82%5.38
Apple, Inc. (AAPL)5.17%$3.39T2.02%46.21%9.32
Target Corp. (TGT)5.16%$69.49B2.74%27.61%0.76
Mondelez International, Inc. (MDLZ)4.92%$91.61B1.94%31.42%3.26
NIKE, Inc. (NKE)4.80%$92.94B-10.26%44.86%2.54
Samsung Electronics Co., Ltd. (005930)4.74%$281.13B17.35%37.93%N/A
Crocs, Inc. (CROX)4.04%$6.19B1.58%59.63%2.51
Market data by FactSet