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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

-4.15%
MAGNETIC
+3.48%
TMLARGE
-1.44%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of October 5, 2026
CSV download
Samsung Electronics Co., Ltd. (005930)5.93%$1.30T130.00%69.15%4.25
The Walt Disney Co. (DIS)5.49%$178.90B7.48%34.81%2.22
Alphabet, Inc. (GOOGL)5.39%$4.22T23.98%61.62%9.62
Amazon.com, Inc. (AMZN)5.39%$2.71T19.62%52.26%3.50
Apple, Inc. (AAPL)5.39%$4.86T16.36%50.06%8.99
Starbucks Corp. (SBUX)5.36%$107.65B-1.43%19.25%3.61
Walmart, Inc. (WMT)5.36%$833.60B5.94%26.14%1.30
Target Corp. (TGT)5.26%$69.50B5.27%31.22%0.74
Crocs, Inc. (CROX)5.26%$5.67B2.62%59.41%1.85
NIKE, Inc. (NKE)5.25%$50.43B-4.35%42.54%1.32
Mondelez International, Inc. (MDLZ)5.23%$74.65B4.13%48.59%2.39
Spotify Technology SA (SPOT)5.16%$99.45B16.87%33.33%4.06
Ferrari NV (RACE)5.12%$84.06B8.40%52.59%8.01
Netflix, Inc. (NFLX)5.12%$281.07B13.41%52.12%6.39
McDonald's Corp. (MCD)5.11%$164.91B3.76%58.75%8.88
Roblox Corp. (RBLX)5.07%$31.85B35.93%30.70%6.64
Nintendo Co., Ltd. (7974)5.05%$56.54B-9.53%54.34%2.64
LVMH Moët Hennessy Louis Vuitton SE (MC)5.02%$210.23B-4.58%66.24%4.27
Chipotle Mexican Grill, Inc. (CMG)5.02%$39.04B9.31%22.29%3.88
Market data by FactSet

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