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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+6.34%
MAGNETIC
+11.31%
TMLARGE
+9.83%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of June 12, 2026
CSV download
Crocs, Inc. (CROX)7.96%$6.20B-1.69%56.75%1.44
Samsung Electronics Co., Ltd. (005930)7.76%$1.33T69.16%60.67%2.60
Target Corp. (TGT)5.83%$61.42B6.70%26.32%0.70
Alphabet, Inc. (GOOGL)5.78%$4.35T22.34%62.51%8.24
Apple, Inc. (AAPL)5.69%$4.28T16.60%49.27%8.15
Amazon.com, Inc. (AMZN)5.62%$2.57T16.61%51.82%3.16
Ferrari NV (RACE)5.50%$83.97B3.20%51.83%7.26
LVMH Moët Hennessy Louis Vuitton SE (MC)5.49%$292.69B-4.58%66.24%4.27
Mondelez International, Inc. (MDLZ)5.47%$80.86B8.24%32.78%2.40
Starbucks Corp. (SBUX)5.42%$117.43B8.81%15.02%3.17
Walmart, Inc. (WMT)4.94%$963.25B7.33%25.14%1.55
Spotify Technology SA (SPOT)4.91%$99.21B20.26%32.87%4.52
The Walt Disney Co. (DIS)4.86%$173.72B7.45%31.47%2.18
Chipotle Mexican Grill, Inc. (CMG)4.67%$41.34B7.41%20.15%3.79
McDonald's Corp. (MCD)4.46%$202.36B9.42%56.74%10.04
Netflix, Inc. (NFLX)4.23%$338.30B19.31%52.44%8.84
NIKE, Inc. (NKE)4.19%$66.54B-0.16%40.40%2.05
Roblox Corp. (RBLX)3.68%$31.01B39.30%27.81%7.33
Nintendo Co., Ltd. (7974)3.53%$51.67B98.56%39.30%N/A
Market data by FactSet

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