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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+7.89%
MAGNETIC
+14.23%
TMLARGE
+11.30%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of July 6, 2026
CSV download
Roblox Corp. (RBLX)6.17%$40.83B39.30%27.81%7.33
Chipotle Mexican Grill, Inc. (CMG)5.69%$43.59B7.41%20.15%3.79
Ferrari NV (RACE)5.64%$91.46B3.20%51.83%7.26
Apple, Inc. (AAPL)5.39%$4.59T16.60%49.27%8.15
Spotify Technology SA (SPOT)5.38%$99.42B20.26%32.87%4.52
Amazon.com, Inc. (AMZN)5.37%$2.63T16.61%51.82%3.16
Alphabet, Inc. (GOOGL)5.36%$4.44T22.34%62.51%8.24
Netflix, Inc. (NFLX)5.34%$320.10B19.31%52.44%8.84
McDonald's Corp. (MCD)5.29%$198.59B9.42%56.74%10.04
Starbucks Corp. (SBUX)5.22%$116.37B8.81%15.02%3.17
Nintendo Co., Ltd. (7974)5.21%$50.09B98.56%38.80%3.46
LVMH Moët Hennessy Louis Vuitton SE (MC)5.21%$277.19B-4.58%66.24%4.27
Crocs, Inc. (CROX)5.20%$6.25B-1.69%56.75%1.44
NIKE, Inc. (NKE)5.17%$64.18B-0.01%42.91%1.52
Mondelez International, Inc. (MDLZ)5.09%$75.95B8.24%32.78%2.40
Target Corp. (TGT)4.97%$57.27B6.70%26.32%0.70
The Walt Disney Co. (DIS)4.86%$169.15B7.45%31.47%2.18
Walmart, Inc. (WMT)4.83%$880.56B7.33%25.14%1.55
Samsung Electronics Co., Ltd. (005930)4.62%$1.31T69.16%60.67%2.60
Market data by FactSet

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