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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

-6.18%
MAGNETIC
-12.13%
TMLARGE
-9.22%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of April 17, 2025
CSV download
Walmart, Inc. (WMT)6.09%$747.33B5.07%24.85%1.25
Mondelez International, Inc. (MDLZ)5.89%$87.22B1.18%33.59%2.68
McDonald's Corp. (MCD)5.71%$222.60B1.67%56.33%10.04
Netflix, Inc. (NFLX)5.68%$416.22B10.62%49.31%10.45
Ferrari NV (RACE)5.63%$106.76B11.83%50.13%11.36
Nintendo Co., Ltd. (7974)5.57%$84.40B-27.67%57.19%7.04
Chipotle Mexican Grill, Inc. (CMG)5.56%$65.29B14.61%23.71%7.61
Roblox Corp. (RBLX)5.47%$39.84B28.68%26.72%10.23
Spotify Technology SA (SPOT)5.36%$115.30B18.38%30.06%5.13
Samsung Electronics Co., Ltd. (005930)5.17%$256.69B16.20%37.19%0.92
Alphabet, Inc. (GOOGL)5.16%$1.85T13.89%58.18%6.54
Apple, Inc. (AAPL)5.06%$2.96T3.95%46.88%9.89
Target Corp. (TGT)5.01%$42.42B-0.79%25.84%0.72
Amazon.com, Inc. (AMZN)4.93%$1.83T10.99%48.85%3.75
Crocs, Inc. (CROX)4.86%$5.09B3.53%57.62%1.97
The Walt Disney Co. (DIS)4.78%$153.32B5.10%32.19%2.69
LVMH Moët Hennessy Louis Vuitton SE (MC)4.74%$276.00B-1.71%67.03%4.09
Starbucks Corp. (SBUX)4.70%$92.58B-0.29%18.12%3.51
NIKE, Inc. (NKE)4.62%$82.30B-9.20%41.02%2.49
Market data by FactSet

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