THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+11.25%
AXIOSMC
+11.81%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of February 29, 2024
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Dell Technologies, Inc. (DELL)2.51%$24.82B-12.94%24.53%N/A
Toyota Motor Corp. (7203)2.50%$327.66B23.44%22.30%1.43
Netflix, Inc. (NFLX)2.42%$260.92B6.67%41.54%6.78
General Electric Co. (GE)2.41%$170.75B-11.25%26.08%2.09
Subaru Corp. (7270)2.39%$17.09B21.37%24.05%0.30
American Express Co. (AXP)2.31%$158.83B21.13%61.63%2.08
Honda Motor Co., Ltd. (HMC)2.29%$61.21B16.13%21.78%0.63
Nordstrom, Inc. (JWN)2.26%$3.40B-6.37%37.35%0.44
Amazon.com, Inc. (AMZN)2.23%$1.84T11.83%46.98%2.89
Costco Wholesale Corp. (COST)2.19%$330.09B6.18%12.70%1.04
General Motors Co. (GM)2.17%$47.31B9.64%16.90%0.86
International Business Machines Corp. (IBM)2.16%$169.63B2.20%54.15%3.19
JPMorgan Chase & Co. (JPM)2.15%$535.92B51.91%N/A4.87
The Kroger Co. (KR)2.13%$35.69B-0.70%19.90%0.34
Microsoft Corp. (MSFT)2.11%$3.07T17.58%68.36%12.47
Procter & Gamble Co. (PG)2.10%$373.99B3.22%52.69%4.63
Target Corp. (TGT)2.09%$70.60B-4.22%26.12%0.63
Volkswagen AG (VOW3)2.04%$74.52B11.50%17.32%0.78
The Home Depot, Inc. (HD)2.04%$378.81B-3.01%31.63%2.65
Lowe's Companies, Inc. (LOW)2.03%$138.41B-11.01%31.41%1.93
Capital One Financial Corp. (COF)2.02%$52.32B28.58%N/A1.95
Best Buy Co., Inc. (BBY)2.01%$17.42B-6.15%21.96%0.43
Bayerische Motoren Werke AG (BMW)2.00%$75.16B3.45%18.00%0.92
T-Mobile US, Inc. (TMUS)1.98%$193.82B-1.27%46.07%3.82
Alphabet, Inc. (GOOG)1.98%$1.61T9.36%56.75%5.57
LG Corp. (003550)1.98%$11.20B26.56%N/AN/A
Ford Motor Co. (F)1.96%$48.55B11.47%13.80%0.91
Kellanova (K)1.94%$18.79B-14.32%33.52%1.96
The Coca-Cola Co. (KO)1.94%$258.83B6.98%59.75%6.00
CVS Health Corp. (CVS)1.91%$93.59B10.99%15.33%0.47
Kohl's Corp. (KSS)1.91%$3.09B-5.21%37.42%0.59
Pfizer Inc. (PFE)1.89%$149.98B-41.70%50.06%3.88
PepsiCo, Inc. (PEP)1.89%$227.25B5.86%54.48%2.97
Shell Plc (SHEL)1.88%$200.22B-19.30%12.64%0.87
Starbucks Corp. (SBUX)1.87%$107.45B8.16%21.96%3.56
PayPal Holdings, Inc. (PYPL)1.87%$64.67B9.70%45.23%2.20
Samsung Electronics Co., Ltd. (005930)1.85%$367.89B-14.33%29.43%1.79
The Kraft Heinz Co. (KHC)1.85%$42.80B0.59%34.03%2.44
adidas AG (ADS)1.84%$34.59B-4.82%N/AN/A
Anheuser-Busch InBev SA/NV (ABI)1.82%$102.68B-0.11%53.86%3.44
Deere & Co. (DE)1.80%$102.21B-3.78%41.13%2.76
HP, Inc. (HPQ)1.76%$27.78B-3.39%20.39%0.70
Nestlé SA (NESN)1.76%$273.49B-1.51%45.88%3.31
Sony Group Corp. (SONY)1.75%$107.25B4.99%32.05%1.47
Apple, Inc. (AAPL)1.74%$2.79T2.07%45.87%7.87
United Parcel Service, Inc. (UPS)1.72%$107.76B-9.29%19.51%1.72
FedEx Corp. (FDX)1.69%$62.22B-2.84%20.65%1.10
3M Co. (MMM)1.63%$50.91B-4.52%43.33%2.19
NIKE, Inc. (NKE)1.63%$126.51B0.56%44.11%3.32
Walgreens Boots Alliance, Inc. (WBA)1.60%$18.33B9.96%16.77%0.42
Market data by FactSet