THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

-4.11%
AXIOSMC
-0.62%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of September 29, 2023
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FedEx Corp. (FDX)2.17%$66.606B-6.72%21.74%1.10x
Shell Plc (SHEL)2.12%$211.076B-27.14%9.45%0.68x
Costco Wholesale Corp. (COST)2.11%$250.361B9.50%12.31%0.97x
Nordstrom, Inc. (JWN)2.11%$2.415B-7.89%36.90%0.49x
The Kraft Heinz Co. (KHC)2.10%$41.320B2.56%33.85%2.33x
Bayerische Motoren Werke AG (BMW)2.08%$64.782B7.04%19.16%1.02x
Dell Technologies, Inc. (DELL)2.07%$17.460B-11.95%23.29%0.63x
NIKE, Inc. (NKE)2.07%$117.142B1.91%44.21%3.12x
Kellogg Co. (K)2.06%$20.373B4.58%34.13%1.92x
Volkswagen AG (VOW3)2.06%$62.850B15.12%20.11%0.81x
Walgreens Boots Alliance, Inc. (WBA)2.06%$19.199B8.64%16.92%0.52x
T-Mobile US, Inc. (TMUS)2.05%$164.763B-2.56%48.24%3.51x
CVS Health Corp. (CVS)2.05%$89.677B10.40%15.39%0.45x
Ford Motor Co. (F)2.05%$48.828B11.85%11.50%0.96x
Apple, Inc. (AAPL)2.03%$2,676.737B-1.40%44.52%8.09x
JPMorgan Chase & Co. (JPM)2.03%$421.440B73.72%N/A5.37x
Pfizer Inc. (PFE)2.03%$187.276B-54.10%63.92%2.96x
Nestlé SA (NESN)2.02%$295.105B8.42%45.20%3.59x
United Parcel Service, Inc. (UPS)2.02%$112.737B-10.91%21.29%1.79x
General Motors Co. (GM)2.02%$45.364B25.13%11.95%0.83x
The Coca-Cola Co. (KO)2.01%$242.077B5.58%59.54%6.57x
The Kroger Co. (KR)2.01%$32.189B-2.27%19.68%0.35x
LG Corp. (003550)2.00%$9.930B16.74%16.75%2.00x
International Business Machines Corp. (IBM)2.00%$127.814B-0.39%53.42%2.76x
Best Buy Co., Inc. (BBY)2.00%$15.119B-7.22%22.95%0.46x
General Electric Co. (GE)1.99%$120.320B-10.45%26.13%1.68x
Microsoft Corp. (MSFT)1.99%$2,345.948B8.34%70.11%11.85x
Alphabet, Inc. (GOOG)1.98%$1,541.254B7.63%57.22%5.05x
Anheuser-Busch InBev SA/NV (ABI)1.98%$94.615B19.68%51.10%3.47x
Honda Motor Co., Ltd. (HMC)1.98%$59.764B14.01%21.56%1.42x
Netflix, Inc. (NFLX)1.98%$167.332B2.72%42.92%6.45x
Procter & Gamble Co. (PG)1.98%$343.777B5.32%48.36%4.93x
Sony Group Corp. (SONY)1.98%$101.835B21.04%30.11%1.44x
PepsiCo, Inc. (PEP)1.97%$233.248B10.36%54.64%3.27x
Starbucks Corp. (SBUX)1.97%$104.541B12.51%23.16%3.85x
Subaru Corp. (7270)1.97%$14.950B29.74%18.57%0.35x
Lowe's Cos., Inc. (LOW)1.96%$119.948B-9.17%31.94%1.79x
The Home Depot, Inc. (HD)1.96%$302.180B-2.00%31.47%2.45x
Toyota Motor Corp. (7203)1.96%$243.334B24.21%19.56%1.44x
HP, Inc. (HPQ)1.96%$25.399B-7.56%21.17%0.78x
Samsung Electronics Co., Ltd. (005930)1.95%$336.713B-22.28%29.61%1.52x
Capital One Financial Corp. (COF)1.93%$37.019B36.89%N/A1.98x
3M Co. (MMM)1.93%$51.678B-4.33%44.74%2.06x
Kohl's Corp. (KSS)1.91%$2.320B-4.70%37.66%0.61x
Deere & Co. (DE)1.90%$108.686B12.01%39.55%2.93x
American Express Co. (AXP)1.90%$109.872B20.88%61.14%2.16x
PayPal Holdings, Inc. (PYPL)1.89%$64.191B8.27%38.91%2.69x
adidas AG (ADS)1.89%$30.116B-4.52%50.87%1.69x
Amazon.com, Inc. (AMZN)1.88%$1,304.296B10.85%48.38%2.70x
Target Corp. (TGT)1.87%$51.040B-4.85%25.76%0.74x
Market data by FactSet