Index Performance
+2.46%
AXIOSMC
+8.09%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.
- TickerAXIOSMC
- Inception Date03/06/2019
- WeightingEqual
- # of holdings49
What's inside?
Holdings
All holdings as of June 10, 2025
CSV download
| Netflix, Inc. (NFLX) | 2.46% | $519.15B | 10.62% | 49.31% | 10.45 |
| LG Corp. (003550) | 2.37% | $8.74B | 11.42% | 16.45% | 1.25 |
| Microsoft Corp. (MSFT) | 2.36% | $3.51T | 13.27% | 68.72% | 10.47 |
| GE Aerospace (GE) | 2.33% | $261.82B | -38.11% | 39.72% | 5.63 |
| Dell Technologies, Inc. (DELL) | 2.29% | $75.50B | 5.22% | 20.92% | 0.91 |
| Capital One Financial Corp. (COF) | 2.27% | $128.37B | 3.97% | N/A | 1.97 |
| Kohl's Corp. (KSS) | 2.25% | $983.73M | -4.41% | 37.86% | 0.50 |
| International Business Machines Corp. (IBM) | 2.24% | $261.64B | 0.55% | 54.56% | 4.53 |
| Anheuser-Busch InBev SA/NV (ABI) | 2.23% | $139.95B | 0.60% | 51.38% | 3.03 |
| JPMorgan Chase & Co. (JPM) | 2.20% | $745.21B | 3.37% | N/A | 5.97 |
| American Express Co. (AXP) | 2.18% | $209.55B | 6.39% | 60.55% | 2.51 |
| Amazon.com, Inc. (AMZN) | 2.18% | $2.26T | 8.62% | 50.55% | 3.24 |
| Costco Wholesale Corp. (COST) | 2.18% | $442.05B | 8.02% | 12.99% | 1.64 |
| Deere & Co. (DE) | 2.15% | $141.06B | -16.26% | 40.42% | 4.00 |
| Alphabet, Inc. (GOOG) | 2.13% | $2.16T | 11.81% | 59.59% | 5.16 |
| Bayerische Motoren Werke AG (BMW) | 2.13% | $54.58B | -7.80% | 16.30% | 0.98 |
| Ford Motor Co. (F) | 2.12% | $42.39B | -4.95% | 6.73% | 0.89 |
| PayPal Holdings, Inc. (PYPL) | 2.10% | $72.56B | 0.19% | 42.33% | 2.12 |
| The Coca-Cola Co. (KO) | 2.09% | $310.21B | -0.86% | 62.47% | 7.29 |
| The Home Depot, Inc. (HD) | 2.07% | $358.63B | 9.44% | 31.77% | 2.59 |
| Nestlé SA (NESN) | 2.06% | $261.92B | -1.77% | 46.72% | 2.75 |
| Samsung Electronics Co., Ltd. (005930) | 2.05% | $286.12B | 10.05% | 34.76% | 0.99 |
| Sony Group Corp. (SONY) | 2.04% | $157.84B | -5.61% | 28.27% | 1.90 |
| Best Buy Co., Inc. (BBY) | 2.04% | $15.35B | -0.90% | 23.31% | 0.41 |
| Volkswagen AG (VOW3) | 2.01% | $53.06B | 2.78% | 16.84% | 0.81 |
| Walgreens Boots Alliance, Inc. (WBA) | 2.01% | $9.82B | 4.15% | 16.39% | 0.26 |
| adidas AG (ADS) | 2.00% | $42.83B | 12.73% | 52.09% | 1.77 |
| Shell Plc (SHEL) | 1.98% | $205.90B | -1.59% | 18.05% | 0.93 |
| The Kroger Co. (KR) | 1.98% | $43.03B | -1.94% | 20.50% | 0.44 |
| Lowe's Companies, Inc. (LOW) | 1.96% | $124.19B | -2.03% | 31.25% | 1.96 |
| FedEx Corp. (FDX) | 1.96% | $53.67B | 1.94% | 21.35% | 1.09 |
| Kellanova (K) | 1.94% | $28.31B | -3.66% | 34.45% | 2.75 |
| Toyota Motor Corp. (7203) | 1.94% | $238.94B | 6.52% | 19.94% | 1.36 |
| Procter & Gamble Co. (PG) | 1.94% | $380.07B | -2.07% | 51.10% | 5.29 |
| General Motors Co. (GM) | 1.93% | $47.95B | 2.34% | 12.13% | 0.80 |
| Target Corp. (TGT) | 1.93% | $44.58B | -2.79% | 25.43% | 0.58 |
| Honda Motor Co., Ltd. (HMC) | 1.92% | $46.96B | 0.70% | 21.50% | 0.64 |
| CVS Health Corp. (CVS) | 1.91% | $83.14B | 6.96% | 15.24% | 0.41 |
| 3M Co. (MMM) | 1.90% | $79.21B | -25.60% | 40.91% | 3.57 |
| Starbucks Corp. (SBUX) | 1.87% | $108.40B | 2.32% | 14.43% | 3.70 |
| NIKE, Inc. (NKE) | 1.86% | $93.15B | -9.20% | 41.02% | 2.49 |
| Apple, Inc. (AAPL) | 1.83% | $2.97T | 5.08% | 47.05% | 8.32 |
| T-Mobile US, Inc. (TMUS) | 1.83% | $262.22B | 6.59% | 49.26% | 5.01 |
| Pfizer Inc. (PFE) | 1.83% | $139.18B | -7.82% | 71.65% | 3.03 |
| PepsiCo, Inc. (PEP) | 1.80% | $178.10B | -1.81% | 55.66% | 2.62 |
| The Kraft Heinz Co. (KHC) | 1.80% | $31.27B | -6.43% | 34.26% | 2.16 |
| Subaru Corp. (7270) | 1.80% | $12.96B | -0.37% | 20.92% | 0.30 |
| United Parcel Service, Inc. (UPS) | 1.79% | $85.66B | -0.81% | 16.97% | 1.26 |
| HP, Inc. (HPQ) | 1.77% | $23.31B | 2.29% | 19.38% | 0.62 |
Market data by FactSet