Index Performance
+8.52%
AXIOSMC
+11.10%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.
- TickerAXIOSMC
- Inception Date03/06/2019
- WeightingEqual
- # of holdings48
What's inside?
Holdings
All holdings as of November 5, 2025
CSV download
| Samsung Electronics Co., Ltd. (005930) | 2.49% | $451.79B | 8.80% | N/A | N/A |
| General Motors Co. (GM) | 2.38% | $64.15B | -0.34% | 6.41% | 0.86 |
| Dell Technologies, Inc. (DELL) | 2.37% | $102.48B | 19.68% | 18.61% | 1.07 |
| International Business Machines Corp. (IBM) | 2.35% | $286.75B | 9.11% | 56.78% | 4.89 |
| Best Buy Co., Inc. (BBY) | 2.31% | $16.99B | 1.61% | 23.20% | 0.38 |
| Ford Motor Co. (F) | 2.30% | $52.24B | 9.39% | 8.94% | 0.90 |
| Alphabet, Inc. (GOOG) | 2.28% | $3.43T | 16.21% | 59.66% | 7.56 |
| FedEx Corp. (FDX) | 2.27% | $60.43B | 3.08% | 21.10% | 0.98 |
| United Parcel Service, Inc. (UPS) | 2.26% | $78.75B | -3.52% | 17.67% | 1.04 |
| Apple, Inc. (AAPL) | 2.25% | $3.99T | 6.43% | 46.91% | 9.35 |
| Amazon.com, Inc. (AMZN) | 2.21% | $2.67T | 13.40% | 50.79% | 3.52 |
| Kellanova (K) | 2.19% | $28.95B | 0.84% | 33.59% | 2.63 |
| American Express Co. (AXP) | 2.19% | $251.98B | 9.54% | 61.53% | 2.98 |
| Nestlé SA (NESN) | 2.19% | $246.58B | -1.77% | 46.72% | 2.75 |
| Shell Plc (SHEL) | 2.18% | $214.84B | -7.56% | 16.73% | 0.90 |
| CVS Health Corp. (CVS) | 2.16% | $99.71B | 7.83% | 13.43% | 0.42 |
| Anheuser-Busch InBev SA/NV (ABI) | 2.15% | $124.06B | 0.60% | 51.38% | 3.03 |
| 3M Co. (MMM) | 2.14% | $87.29B | 3.54% | 41.88% | 3.69 |
| Target Corp. (TGT) | 2.13% | $41.78B | -0.95% | 26.48% | 0.58 |
| The Coca-Cola Co. (KO) | 2.12% | $294.70B | 5.67% | 61.57% | 6.64 |
| LG Corp. (003550) | 2.11% | $8.27B | 0.21% | 16.78% | 1.65 |
| Kohl's Corp. (KSS) | 2.10% | $1.97B | -4.98% | 38.35% | 0.50 |
| Pfizer Inc. (PFE) | 2.09% | $139.93B | -5.92% | 67.15% | 2.91 |
| Bayerische Motoren Werke AG (BMW) | 2.08% | $58.10B | -0.28% | 14.24% | 1.05 |
| Subaru Corp. (7270) | 2.08% | $15.41B | 11.17% | 17.77% | 0.27 |
| PepsiCo, Inc. (PEP) | 2.08% | $195.34B | 2.65% | 53.72% | 2.63 |
| GE Aerospace (GE) | 2.07% | $321.83B | 23.77% | 36.04% | 7.49 |
| Deere & Co. (DE) | 2.06% | $128.05B | -8.65% | 37.25% | 4.44 |
| Toyota Motor Corp. (7203) | 2.04% | $258.15B | 8.15% | 15.91% | 1.41 |
| PayPal Holdings, Inc. (PYPL) | 2.04% | $63.68B | 7.74% | 41.03% | 2.00 |
| JPMorgan Chase & Co. (JPM) | 2.03% | $848.47B | 4.02% | N/A | 7.00 |
| Costco Wholesale Corp. (COST) | 2.01% | $414.39B | 8.17% | 12.84% | 1.51 |
| Starbucks Corp. (SBUX) | 2.00% | $94.21B | 2.87% | 16.67% | 3.18 |
| Microsoft Corp. (MSFT) | 2.00% | $3.77T | 18.43% | 69.05% | 13.22 |
| Capital One Financial Corp. (COF) | 1.98% | $140.75B | 41.95% | N/A | 2.86 |
| The Kroger Co. (KR) | 1.97% | $41.85B | 0.08% | 20.72% | 0.45 |
| Volkswagen AG (VOW3) | 1.96% | $54.36B | 2.33% | 18.02% | 0.82 |
| HP, Inc. (HPQ) | 1.95% | $24.90B | 5.33% | 20.52% | 0.58 |
| Sony Group Corp. (SONY) | 1.95% | $168.95B | -6.12% | 32.29% | 1.90 |
| Procter & Gamble Co. (PG) | 1.91% | $340.67B | 2.99% | 51.81% | 4.71 |
| The Kraft Heinz Co. (KHC) | 1.89% | $28.57B | -2.29% | 32.48% | 1.95 |
| Honda Motor Co., Ltd. (HMC) | 1.89% | $41.55B | 6.56% | 20.05% | 0.65 |
| The Home Depot, Inc. (HD) | 1.84% | $372.12B | 4.87% | 31.63% | 2.60 |
| Netflix, Inc. (NFLX) | 1.83% | $465.45B | 19.06% | 47.03% | 12.19 |
| Lowe's Companies, Inc. (LOW) | 1.81% | $131.43B | 1.58% | 31.90% | 1.92 |
| NIKE, Inc. (NKE) | 1.80% | $91.81B | 1.01% | 41.78% | 2.51 |
| adidas AG (ADS) | 1.78% | $32.66B | 2.98% | 51.81% | 1.49 |
| T-Mobile US, Inc. (TMUS) | 1.75% | $229.00B | 8.90% | 49.29% | 4.50 |
Market data by FactSet