THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+5.55%
AXIOSMC
+4.60%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of May 3, 2024
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Alphabet, Inc. (GOOG)2.35%$1.93T15.44%58.49%5.75
Dell Technologies, Inc. (DELL)2.32%$38.18B-12.84%23.24%0.94
Nordstrom, Inc. (JWN)2.32%$3.28B-5.39%36.68%0.47
Kellanova (K)2.24%$20.69B-21.05%32.78%1.82
Shell Plc (SHEL)2.22%$228.45B-17.37%16.59%0.88
General Motors Co. (GM)2.18%$51.18B7.58%13.74%0.86
adidas AG (ADS)2.15%$41.20B3.49%N/AN/A
PepsiCo, Inc. (PEP)2.13%$242.17B2.28%55.00%2.99
The Kraft Heinz Co. (KHC)2.12%$44.14B-1.20%35.16%2.42
Amazon.com, Inc. (AMZN)2.11%$1.94T12.53%49.32%3.37
Apple, Inc. (AAPL)2.10%$2.83T-4.31%46.58%7.05
American Express Co. (AXP)2.09%$165.99B13.32%62.03%2.31
Samsung Electronics Co., Ltd. (005930)2.09%$379.47B12.82%N/AN/A
Subaru Corp. (7270)2.09%$16.87B21.37%24.05%0.30
Capital One Financial Corp. (COF)2.08%$54.39B12.36%N/A2.01
The Coca-Cola Co. (KO)2.07%$267.83B2.46%62.40%6.32
Deere & Co. (DE)2.07%$111.61B-3.78%41.13%2.76
PayPal Holdings, Inc. (PYPL)2.07%$68.73B10.79%39.39%2.27
FedEx Corp. (FDX)2.05%$64.14B-1.94%20.88%1.08
Ford Motor Co. (F)2.04%$48.51B3.14%8.71%0.96
Costco Wholesale Corp. (COST)2.03%$329.92B5.75%12.49%1.29
Procter & Gamble Co. (PG)2.02%$388.15B0.63%51.20%5.08
Volkswagen AG (VOW3)2.02%$67.82B-0.97%18.31%0.81
T-Mobile US, Inc. (TMUS)2.01%$192.89B-0.19%47.17%3.86
JPMorgan Chase & Co. (JPM)1.99%$547.08B18.17%N/A5.44
Toyota Motor Corp. (7203)1.97%$316.73B23.44%22.30%1.43
Pfizer Inc. (PFE)1.97%$157.04B-18.61%77.29%N/A
Kohl's Corp. (KSS)1.97%$2.68B-3.44%35.64%0.58
Anheuser-Busch InBev SA/NV (ABI)1.94%$104.93B-0.11%50.18%3.48
The Kroger Co. (KR)1.94%$39.53B1.20%20.15%0.33
Microsoft Corp. (MSFT)1.93%$3.02T17.03%70.08%13.40
GE Aerospace (GE)1.93%$179.64B10.83%28.26%2.81
Nestlé SA (NESN)1.92%$258.03B-1.51%45.88%3.31
Sony Group Corp. (SONY)1.92%$104.68B4.99%32.05%1.47
Best Buy Co., Inc. (BBY)1.91%$16.11B-6.15%21.96%0.44
Bayerische Motoren Werke AG (BMW)1.91%$69.99B9.04%23.94%0.90
Target Corp. (TGT)1.91%$73.11B-1.57%25.38%0.79
Honda Motor Co., Ltd. (HMC)1.90%$59.86B16.13%21.78%0.63
Netflix, Inc. (NFLX)1.89%$249.68B14.95%46.95%7.95
United Parcel Service, Inc. (UPS)1.89%$106.58B-5.22%16.48%1.64
Lowe's Companies, Inc. (LOW)1.88%$132.82B-11.01%31.41%1.93
HP, Inc. (HPQ)1.85%$27.57B-3.39%20.39%0.70
NIKE, Inc. (NKE)1.84%$111.64B0.51%44.23%3.11
3M Co. (MMM)1.83%$53.76B-0.35%45.53%2.15
The Home Depot, Inc. (HD)1.83%$339.77B-3.01%31.63%2.65
International Business Machines Corp. (IBM)1.72%$152.22B1.47%52.85%3.58
Walgreens Boots Alliance, Inc. (WBA)1.69%$15.36B6.28%17.35%0.37
LG Corp. (003550)1.64%$9.04B11.27%16.55%1.87
Starbucks Corp. (SBUX)1.61%$82.81B-1.84%19.69%3.45
CVS Health Corp. (CVS)1.45%$70.18B3.60%14.22%0.47
GE Vernova, Inc. (GEV)0.49%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.30%N/A0.82%57.25%N/A
Market data by FactSet