Index Performance
+20.65%
AXIOSHRS
+25.00%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.
- TickerAXIOSHRS
- Inception Date03/06/2019
- WeightingEqual
- # of holdings49
What's inside?
Holdings
All holdings as of July 8, 2025
CSV download
NIKE, Inc. (NKE) | 2.43% | $109.11B | -9.88% | 42.73% | 1.99 |
Bayerische Motoren Werke AG (BMW) | 2.21% | $56.21B | -7.80% | 16.30% | 0.98 |
Kohl's Corp. (KSS) | 2.19% | $1.02B | -4.41% | 37.86% | 0.50 |
Ford Motor Co. (F) | 2.16% | $46.45B | -4.95% | 6.73% | 0.89 |
Capital One Financial Corp. (COF) | 2.14% | $139.23B | 3.97% | N/A | 1.97 |
adidas AG (ADS) | 2.14% | $43.85B | 12.73% | 52.09% | 1.77 |
General Motors Co. (GM) | 2.12% | $50.18B | 2.34% | 12.13% | 0.80 |
HP, Inc. (HPQ) | 2.11% | $24.23B | 2.29% | 19.38% | 0.62 |
PayPal Holdings, Inc. (PYPL) | 2.10% | $72.97B | 0.19% | 42.33% | 2.12 |
Best Buy Co., Inc. (BBY) | 2.09% | $15.27B | -0.90% | 23.31% | 0.41 |
Pfizer Inc. (PFE) | 2.09% | $145.66B | -7.82% | 71.65% | 3.03 |
Target Corp. (TGT) | 2.09% | $46.35B | -2.79% | 25.43% | 0.58 |
3M Co. (MMM) | 2.09% | $82.74B | -25.60% | 40.91% | 3.57 |
T-Mobile US, Inc. (TMUS) | 2.08% | $267.93B | 6.59% | 49.26% | 5.01 |
Volkswagen AG (VOW3) | 2.08% | $54.63B | 2.78% | 16.84% | 0.81 |
FedEx Corp. (FDX) | 2.08% | $57.19B | 0.27% | 21.60% | 0.97 |
American Express Co. (AXP) | 2.08% | $222.07B | 6.39% | 60.55% | 2.51 |
PepsiCo, Inc. (PEP) | 2.07% | $185.15B | -1.81% | 55.66% | 2.62 |
Lowe's Companies, Inc. (LOW) | 2.06% | $125.35B | -2.03% | 31.25% | 1.96 |
The Home Depot, Inc. (HD) | 2.06% | $365.64B | 9.44% | 31.77% | 2.59 |
Amazon.com, Inc. (AMZN) | 2.05% | $2.33T | 8.62% | 50.55% | 3.24 |
Apple, Inc. (AAPL) | 2.04% | $3.14T | 5.08% | 47.05% | 8.32 |
Alphabet, Inc. (GOOG) | 2.04% | $2.12T | 11.81% | 59.59% | 5.16 |
Dell Technologies, Inc. (DELL) | 2.04% | $84.44B | 5.22% | 20.92% | 0.91 |
Microsoft Corp. (MSFT) | 2.03% | $3.69T | 13.27% | 68.72% | 10.47 |
The Kraft Heinz Co. (KHC) | 2.03% | $31.28B | -6.43% | 34.26% | 2.16 |
Netflix, Inc. (NFLX) | 2.03% | $542.74B | 10.62% | 49.31% | 10.45 |
International Business Machines Corp. (IBM) | 2.02% | $269.92B | 0.55% | 54.56% | 4.53 |
GE Aerospace (GE) | 2.02% | $263.45B | -38.11% | 39.72% | 5.63 |
Samsung Electronics Co., Ltd. (005930) | 2.02% | $294.98B | 10.05% | 34.76% | 0.99 |
United Parcel Service, Inc. (UPS) | 2.02% | $86.70B | -0.81% | 16.97% | 1.26 |
JPMorgan Chase & Co. (JPM) | 2.01% | $785.87B | 3.37% | N/A | 5.97 |
The Coca-Cola Co. (KO) | 2.01% | $302.33B | -0.86% | 62.47% | 7.29 |
Honda Motor Co., Ltd. (HMC) | 2.00% | $47.26B | 0.70% | 20.69% | 0.65 |
Sony Group Corp. (SONY) | 2.00% | $153.42B | -5.61% | 33.94% | 1.90 |
Starbucks Corp. (SBUX) | 1.99% | $107.89B | 2.32% | 14.43% | 3.70 |
Walgreens Boots Alliance, Inc. (WBA) | 1.99% | $9.97B | 7.25% | 15.22% | 0.25 |
LG Corp. (003550) | 1.99% | $9.20B | 11.42% | 16.45% | 1.25 |
Kellanova (K) | 1.97% | $27.53B | -3.66% | 34.48% | 2.75 |
Costco Wholesale Corp. (COST) | 1.97% | $437.20B | 8.02% | 12.99% | 1.64 |
CVS Health Corp. (CVS) | 1.97% | $84.68B | 6.96% | 15.24% | 0.41 |
Subaru Corp. (7270) | 1.96% | $12.38B | -0.37% | 20.09% | 0.11 |
Procter & Gamble Co. (PG) | 1.94% | $370.18B | -2.07% | 51.10% | 5.29 |
Nestlé SA (NESN) | 1.93% | $248.64B | -1.77% | 46.72% | 2.75 |
Toyota Motor Corp. (7203) | 1.92% | $220.01B | 6.52% | 19.94% | 1.36 |
Deere & Co. (DE) | 1.91% | $137.83B | -16.26% | 40.42% | 4.00 |
Shell Plc (SHEL) | 1.90% | $208.43B | -1.59% | 18.05% | 0.93 |
The Kroger Co. (KR) | 1.90% | $46.11B | -0.33% | 21.09% | 0.44 |
Anheuser-Busch InBev SA/NV (ABI) | 1.86% | $135.10B | 0.60% | 51.38% | 3.03 |
Market data by FactSet