Index Performance
+4.10%
AXIOSHRS
+8.05%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.
- TickerAXIOSHRS
- Inception Date03/06/2019
- WeightingEqual
- # of holdings48
What's inside?
Holdings
All holdings as of December 4, 2025
CSV download
| Kohl's Corp. (KSS) | 2.66% | $2.53B | -3.64% | 37.48% | 0.54 |
| General Motors Co. (GM) | 2.56% | $70.24B | -0.34% | 6.41% | 0.86 |
| Samsung Electronics Co., Ltd. (005930) | 2.52% | $461.66B | 8.80% | 38.19% | 1.52 |
| Alphabet, Inc. (GOOG) | 2.50% | $3.84T | 16.21% | 59.66% | 7.56 |
| FedEx Corp. (FDX) | 2.39% | $64.66B | 3.08% | 21.10% | 0.98 |
| International Business Machines Corp. (IBM) | 2.32% | $287.89B | 9.11% | 56.78% | 4.89 |
| United Parcel Service, Inc. (UPS) | 2.30% | $80.39B | -3.52% | 17.67% | 1.04 |
| Apple, Inc. (AAPL) | 2.30% | $4.15T | 6.43% | 46.91% | 9.35 |
| Ford Motor Co. (F) | 2.30% | $52.36B | 9.39% | 8.94% | 0.90 |
| Bayerische Motoren Werke AG (BMW) | 2.26% | $63.86B | -0.28% | 14.24% | 1.05 |
| Volkswagen AG (VOW3) | 2.21% | $62.21B | 2.33% | 18.02% | 0.82 |
| American Express Co. (AXP) | 2.19% | $255.67B | 9.54% | 61.53% | 2.98 |
| Pfizer Inc. (PFE) | 2.18% | $146.12B | -5.92% | 67.15% | 2.91 |
| Nestlé SA (NESN) | 2.18% | $250.34B | -1.77% | 46.72% | 2.75 |
| 3M Co. (MMM) | 2.17% | $89.92B | 3.54% | 41.88% | 3.69 |
| Kellanova (K) | 2.16% | $28.93B | 0.84% | 33.59% | 2.63 |
| Shell Plc (SHEL) | 2.15% | $213.64B | -7.56% | 16.73% | 0.90 |
| The Coca-Cola Co. (KO) | 2.14% | $303.05B | 5.67% | 61.57% | 6.64 |
| Dell Technologies, Inc. (DELL) | 2.12% | $93.15B | 10.57% | 21.16% | N/A |
| Subaru Corp. (7270) | 2.12% | $15.94B | -0.21% | 14.50% | 0.33 |
| Target Corp. (TGT) | 2.11% | $41.47B | -1.55% | 25.66% | 0.56 |
| PepsiCo, Inc. (PEP) | 2.10% | $200.88B | 2.65% | 53.72% | 2.63 |
| LG Corp. (003550) | 2.09% | $8.30B | 5.36% | 16.43% | 1.47 |
| Best Buy Co., Inc. (BBY) | 2.08% | $15.56B | 2.40% | 23.24% | 0.49 |
| Anheuser-Busch InBev NV (ABI) | 2.08% | $121.68B | 0.60% | 51.38% | 3.03 |
| CVS Health Corp. (CVS) | 2.07% | $97.43B | 7.83% | 13.43% | 0.42 |
| Deere & Co. (DE) | 2.07% | $130.58B | -11.45% | 38.36% | 3.93 |
| Toyota Motor Corp. (7203) | 2.06% | $260.87B | 8.15% | 15.91% | 1.41 |
| Starbucks Corp. (SBUX) | 2.03% | $96.65B | 2.80% | 16.36% | 3.18 |
| Capital One Financial Corp. (COF) | 2.03% | $146.03B | 41.95% | N/A | 2.86 |
| JPMorgan Chase & Co. (JPM) | 2.03% | $860.51B | 4.02% | N/A | 7.00 |
| Amazon.com, Inc. (AMZN) | 1.99% | $2.45T | 13.40% | 50.79% | 3.52 |
| GE Aerospace (GE) | 1.95% | $307.86B | 23.77% | 36.04% | 7.49 |
| The Kroger Co. (KR) | 1.94% | $41.84B | 0.67% | 21.03% | N/A |
| Sony Group Corp. (SONY) | 1.93% | $174.12B | 8.24% | 32.42% | 2.06 |
| The Kraft Heinz Co. (KHC) | 1.90% | $29.11B | -2.29% | 32.48% | 1.95 |
| Costco Wholesale Corp. (COST) | 1.89% | $397.02B | 8.17% | 12.84% | 1.51 |
| Procter & Gamble Co. (PG) | 1.88% | $339.67B | 2.99% | 51.81% | 4.71 |
| Lowe's Companies, Inc. (LOW) | 1.87% | $138.09B | 3.19% | 31.91% | 2.10 |
| NIKE, Inc. (NKE) | 1.87% | $97.10B | 1.01% | 41.78% | 2.51 |
| HP, Inc. (HPQ) | 1.87% | $24.21B | 4.03% | 19.98% | 0.58 |
| Microsoft Corp. (MSFT) | 1.86% | $3.57T | 18.43% | 69.05% | 13.22 |
| PayPal Holdings, Inc. (PYPL) | 1.82% | $57.76B | 7.74% | 41.03% | 2.00 |
| adidas AG (ADS) | 1.79% | $33.69B | 2.98% | 51.81% | 1.49 |
| Honda Motor Co., Ltd. (HMC) | 1.79% | $40.78B | -0.69% | 20.37% | 0.66 |
| T-Mobile US, Inc. (TMUS) | 1.75% | $232.66B | 8.90% | 49.29% | 4.50 |
| The Home Depot, Inc. (HD) | 1.70% | $349.59B | 2.82% | 31.41% | 2.66 |
| Netflix, Inc. (NFLX) | 1.69% | $437.38B | 19.06% | 47.03% | 12.19 |
Market data by FactSet