Index Performance
+5.40%
AXIOSHRS
+4.49%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.
- TickerAXIOSHRS
- Inception Date03/06/2019
- WeightingEqual
- # of holdings47
What's inside?
Holdings
All holdings as of December 15, 2025
CSV download
| General Motors Co. (GM) | 2.81% | $76.48B | -0.34% | 6.41% | 0.86 |
| Kohl's Corp. (KSS) | 2.63% | $2.49B | -3.64% | 37.48% | 0.54 |
| Samsung Electronics Co., Ltd. (005930) | 2.54% | $461.98B | 8.80% | 38.19% | 1.52 |
| FedEx Corp. (FDX) | 2.47% | $66.36B | 3.08% | 21.10% | 0.98 |
| Alphabet, Inc. (GOOG) | 2.46% | $3.73T | 16.21% | 59.66% | 7.56 |
| United Parcel Service, Inc. (UPS) | 2.45% | $84.90B | -3.52% | 17.67% | 1.04 |
| Ford Motor Co. (F) | 2.41% | $54.39B | 9.39% | 8.94% | 0.90 |
| International Business Machines Corp. (IBM) | 2.36% | $288.52B | 9.11% | 56.78% | 4.89 |
| Bayerische Motoren Werke AG (BMW) | 2.34% | $65.85B | -0.28% | 14.24% | 1.05 |
| Subaru Corp. (7270) | 2.30% | $16.90B | -0.21% | 14.50% | 0.33 |
| Volkswagen AG (VOW3) | 2.28% | $63.80B | 2.33% | 18.02% | 0.82 |
| American Express Co. (AXP) | 2.28% | $263.53B | 9.54% | 61.53% | 2.98 |
| Target Corp. (TGT) | 2.28% | $44.18B | -1.55% | 25.66% | 0.56 |
| Pfizer Inc. (PFE) | 2.27% | $150.27B | -5.92% | 67.15% | 2.91 |
| Apple, Inc. (AAPL) | 2.27% | $4.05T | 6.43% | 46.91% | 9.35 |
| Toyota Motor Corp. (7203) | 2.25% | $281.45B | 8.15% | 15.91% | 1.41 |
| Anheuser-Busch InBev NV (ABI) | 2.21% | $128.19B | 0.60% | 51.38% | 3.03 |
| Nestlé SA (NESN) | 2.21% | $250.50B | -1.77% | 46.72% | 2.75 |
| The Coca-Cola Co. (KO) | 2.20% | $305.29B | 5.67% | 61.57% | 6.64 |
| PepsiCo, Inc. (PEP) | 2.19% | $206.77B | 2.65% | 53.72% | 2.63 |
| CVS Health Corp. (CVS) | 2.18% | $101.16B | 7.83% | 13.43% | 0.42 |
| LG Corp. (003550) | 2.17% | $8.48B | 5.36% | 16.43% | 1.47 |
| 3M Co. (MMM) | 2.16% | $88.02B | 3.54% | 41.88% | 3.69 |
| Capital One Financial Corp. (COF) | 2.14% | $152.46B | 41.95% | N/A | 2.86 |
| Deere & Co. (DE) | 2.12% | $131.92B | -11.45% | 38.36% | 3.93 |
| Shell Plc (SHEL) | 2.10% | $206.41B | -7.56% | 16.73% | 0.90 |
| JPMorgan Chase & Co. (JPM) | 2.08% | $871.18B | 4.02% | N/A | 7.00 |
| Best Buy Co., Inc. (BBY) | 2.08% | $15.27B | 2.40% | 23.21% | 0.48 |
| Starbucks Corp. (SBUX) | 2.07% | $97.11B | 2.80% | 16.36% | 3.18 |
| GE Aerospace (GE) | 2.04% | $317.48B | 23.77% | 36.04% | 7.49 |
| Dell Technologies, Inc. (DELL) | 2.02% | $86.49B | 10.74% | 20.67% | 1.27 |
| NIKE, Inc. (NKE) | 1.96% | $100.19B | 1.01% | 41.78% | 2.51 |
| Amazon.com, Inc. (AMZN) | 1.96% | $2.38T | 13.40% | 50.79% | 3.52 |
| The Kroger Co. (KR) | 1.96% | $39.65B | 0.67% | 21.03% | 0.43 |
| Honda Motor Co., Ltd. (HMC) | 1.94% | $42.46B | -0.69% | 20.37% | 0.66 |
| Lowe's Companies, Inc. (LOW) | 1.92% | $139.55B | 3.19% | 31.91% | 2.10 |
| The Kraft Heinz Co. (KHC) | 1.92% | $29.00B | -2.29% | 32.48% | 1.95 |
| Procter & Gamble Co. (PG) | 1.91% | $339.13B | 2.99% | 51.81% | 4.71 |
| adidas AG (ADS) | 1.88% | $34.89B | 2.98% | 51.81% | 1.49 |
| Microsoft Corp. (MSFT) | 1.87% | $3.53T | 18.43% | 69.05% | 13.22 |
| Sony Group Corp. (SONY) | 1.85% | $163.30B | 8.24% | 32.42% | 2.06 |
| Costco Wholesale Corp. (COST) | 1.85% | $382.05B | 8.30% | 13.07% | 1.39 |
| PayPal Holdings, Inc. (PYPL) | 1.82% | $56.83B | 7.74% | 41.03% | 2.00 |
| HP, Inc. (HPQ) | 1.79% | $22.48B | 4.09% | 20.34% | 0.61 |
| The Home Depot, Inc. (HD) | 1.75% | $355.39B | 2.82% | 31.41% | 2.66 |
| T-Mobile US, Inc. (TMUS) | 1.69% | $219.41B | 8.90% | 49.29% | 4.50 |
| Netflix, Inc. (NFLX) | 1.57% | $428.48B | 19.06% | 47.03% | 12.19 |
Market data by FactSet