THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+6.20%
AXIOSHRS
+8.06%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of April 12, 2024
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Shell Plc (SHEL)2.29%$234.85B-19.09%12.65%0.86
Alphabet, Inc. (GOOG)2.23%$1.83T9.36%56.75%5.57
Samsung Electronics Co., Ltd. (005930)2.23%$403.49B-14.33%29.43%1.79
Nordstrom, Inc. (JWN)2.22%$3.11B-5.39%36.68%0.47
Dell Technologies, Inc. (DELL)2.19%$35.94B-12.84%23.24%0.94
Subaru Corp. (7270)2.18%$17.54B21.37%24.05%0.30
Volkswagen AG (VOW3)2.14%$73.23B15.42%19.26%0.77
Amazon.com, Inc. (AMZN)2.13%$1.93T11.83%46.98%2.89
FedEx Corp. (FDX)2.11%$65.90B-1.94%20.88%1.08
General Motors Co. (GM)2.11%$49.73B9.64%16.90%0.86
The Kraft Heinz Co. (KHC)2.10%$43.60B0.59%34.03%2.44
Toyota Motor Corp. (7203)2.09%$332.91B23.44%22.30%1.43
Ford Motor Co. (F)2.08%$49.21B11.47%13.80%0.91
Deere & Co. (DE)2.06%$110.58B-3.78%41.13%2.76
Kellanova (K)2.06%$18.94B-14.32%33.52%1.96
Capital One Financial Corp. (COF)2.05%$53.35B28.58%N/A1.95
Netflix, Inc. (NFLX)2.05%$269.54B6.67%41.54%6.78
PepsiCo, Inc. (PEP)2.05%$231.04B5.86%54.48%2.97
PayPal Holdings, Inc. (PYPL)2.05%$67.99B9.70%45.23%2.20
Apple, Inc. (AAPL)2.04%$2.73T2.07%45.87%7.87
Microsoft Corp. (MSFT)2.02%$3.13T17.58%68.36%12.47
Bayerische Motoren Werke AG (BMW)2.02%$74.11B9.04%23.94%0.90
Target Corp. (TGT)2.02%$76.70B-1.57%25.38%0.79
Best Buy Co., Inc. (BBY)2.01%$16.80B-6.15%21.96%0.44
Costco Wholesale Corp. (COST)2.01%$324.34B5.75%12.49%1.29
Honda Motor Co., Ltd. (HMC)1.99%$63.03B16.13%21.78%0.63
American Express Co. (AXP)1.99%$157.95B21.13%61.63%2.08
T-Mobile US, Inc. (TMUS)1.97%$189.96B-1.27%46.07%3.82
The Kroger Co. (KR)1.96%$39.84B1.20%20.15%0.33
The Coca-Cola Co. (KO)1.95%$251.26B6.98%59.75%6.26
Anheuser-Busch InBev SA/NV (ABI)1.94%$104.11B-0.11%50.18%3.48
Procter & Gamble Co. (PG)1.92%$365.49B3.22%52.69%4.63
Sony Group Corp. (SONY)1.91%$104.44B4.99%32.05%1.47
JPMorgan Chase & Co. (JPM)1.91%$526.50B17.83%N/A5.38
International Business Machines Corp. (IBM)1.90%$167.10B2.20%54.15%3.19
Lowe's Companies, Inc. (LOW)1.89%$132.78B-11.01%31.41%1.93
Nestlé SA (NESN)1.89%$266.88B-1.51%45.88%3.31
HP, Inc. (HPQ)1.88%$27.92B-3.39%20.39%0.70
United Parcel Service, Inc. (UPS)1.88%$105.47B-9.29%19.51%1.72
Starbucks Corp. (SBUX)1.88%$96.15B8.16%21.96%3.56
adidas AG (ADS)1.86%$35.72B-4.82%42.47%1.74
Kohl's Corp. (KSS)1.86%$2.52B-3.44%35.64%0.58
NIKE, Inc. (NKE)1.84%$111.45B0.51%44.23%3.11
Pfizer Inc. (PFE)1.84%$146.03B-41.70%50.06%3.88
The Home Depot, Inc. (HD)1.84%$339.79B-3.01%31.63%2.65
GE Aerospace (GE)1.82%$169.05B-11.25%26.08%2.09
CVS Health Corp. (CVS)1.77%$86.38B10.99%15.33%0.47
3M Co. (MMM)1.73%$50.53B-4.52%43.33%2.19
Walgreens Boots Alliance, Inc. (WBA)1.71%$15.40B6.28%17.35%0.37
LG Corp. (003550)1.63%$8.98B11.27%16.55%1.87
GE Vernova, Inc. (GEV)0.40%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.30%N/A0.82%57.25%N/A
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