THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

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Index Performance

+3.87%
AXIOSHRS
+3.14%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of February 13, 2025
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CVS Health Corp. (CVS)2.87%$83.68B4.02%13.76%0.35
Starbucks Corp. (SBUX)2.44%$128.36B-0.29%18.12%3.51
GE Aerospace (GE)2.35%$223.63B-43.05%37.05%4.87
T-Mobile US, Inc. (TMUS)2.28%$302.65B3.62%47.92%4.51
Honda Motor Co., Ltd. (HMC)2.22%$44.90B-0.40%21.33%N/A
JPMorgan Chase & Co. (JPM)2.22%$777.93B15.50%N/A5.16
International Business Machines Corp. (IBM)2.20%$239.66B1.44%57.81%3.98
Subaru Corp. (7270)2.19%$13.96B-0.99%22.26%0.32
3M Co. (MMM)2.18%$80.74B-24.80%41.02%3.15
Netflix, Inc. (NFLX)2.18%$446.45B15.28%45.88%10.29
Costco Wholesale Corp. (COST)2.14%$478.02B7.53%12.94%1.64
Nestlé SA (NESN)2.12%$237.08B-1.51%N/A3.31
Sony Group Corp. (SONY)2.11%$135.29B14.21%23.68%N/A
The Coca-Cola Co. (KO)2.11%$299.39B2.68%61.06%6.38
adidas AG (ADS)2.10%$48.92B7.32%51.27%2.07
Shell Plc (SHEL)2.09%$199.84B-7.87%16.78%0.85
Capital One Financial Corp. (COF)2.09%$75.22B9.72%N/A2.05
Volkswagen AG (VOW3)2.08%$53.07B-0.47%16.97%0.60
Deere & Co. (DE)2.05%$126.98B-30.15%40.80%N/A
The Kroger Co. (KR)2.01%$47.49B-0.95%20.60%0.39
Anheuser-Busch InBev SA/NV (ABI)2.01%$105.15B-0.11%N/A3.48
Best Buy Co., Inc. (BBY)2.00%$19.06B-3.19%23.42%0.54
The Home Depot, Inc. (HD)1.99%$409.69B6.65%31.40%2.96
Samsung Electronics Co., Ltd. (005930)1.99%$255.11B16.20%N/AN/A
Toyota Motor Corp. (7203)1.97%$247.12B2.91%19.20%1.57
American Express Co. (AXP)1.96%$216.03B10.12%61.24%2.99
Lowe's Companies, Inc. (LOW)1.94%$142.66B-1.47%31.55%2.20
Amazon.com, Inc. (AMZN)1.94%$2.44T10.99%48.85%3.75
Kellanova (K)1.94%$28.34B-2.84%35.65%2.64
Walgreens Boots Alliance, Inc. (WBA)1.94%$8.43B7.50%15.60%0.26
HP, Inc. (HPQ)1.93%$31.23B-0.61%21.14%0.80
Bayerische Motoren Werke AG (BMW)1.93%$52.72B-15.74%13.10%0.95
Procter & Gamble Co. (PG)1.93%$401.02B2.06%52.52%5.19
Nordstrom, Inc. (JWN)1.88%$4.01B4.34%37.76%0.51
Target Corp. (TGT)1.85%$58.92B1.06%25.92%0.83
Alphabet, Inc. (GOOG)1.85%$2.28T13.89%58.18%6.58
Pfizer Inc. (PFE)1.84%$145.30B8.77%71.94%N/A
The Kraft Heinz Co. (KHC)1.84%$35.37B-2.98%34.70%2.15
LG Corp. (003550)1.83%$7.78B9.96%N/AN/A
FedEx Corp. (FDX)1.82%$63.37B-0.89%20.84%1.21
Dell Technologies, Inc. (DELL)1.81%$77.37B10.17%21.83%1.22
NIKE, Inc. (NKE)1.81%$108.29B-7.53%43.33%2.44
PepsiCo, Inc. (PEP)1.81%$198.29B0.42%54.83%2.70
Apple, Inc. (AAPL)1.80%$3.63T3.95%46.88%9.89
Ford Motor Co. (F)1.79%$37.06B5.00%12.65%0.88
Microsoft Corp. (MSFT)1.78%$3.05T12.27%68.69%12.14
General Motors Co. (GM)1.75%$47.65B9.08%17.39%0.87
United Parcel Service, Inc. (UPS)1.74%$98.68B0.36%17.96%1.40
PayPal Holdings, Inc. (PYPL)1.67%$75.77B7.10%45.09%2.82
Kohl's Corp. (KSS)1.63%$1.32B-8.49%37.44%0.57
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