THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+5.74%
AXIOSHRS
+5.14%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of April 26, 2024
CSV download
Alphabet, Inc. (GOOG)2.42%$2.00T15.44%58.49%5.75
Dell Technologies, Inc. (DELL)2.31%$38.17B-12.84%23.24%0.94
Shell Plc (SHEL)2.25%$231.65B-19.09%12.65%0.86
General Motors Co. (GM)2.23%$52.30B7.58%13.74%0.86
The Kraft Heinz Co. (KHC)2.22%$46.29B0.59%34.03%2.44
Nordstrom, Inc. (JWN)2.21%$3.12B-5.39%36.68%0.47
adidas AG (ADS)2.19%$42.27B3.49%N/AN/A
Capital One Financial Corp. (COF)2.13%$55.87B12.85%N/A2.01
American Express Co. (AXP)2.13%$169.50B13.32%62.03%2.31
Kellanova (K)2.13%$19.73B-14.32%33.52%1.96
PepsiCo, Inc. (PEP)2.12%$241.38B2.28%55.00%2.99
Ford Motor Co. (F)2.10%$49.92B3.14%8.71%0.96
FedEx Corp. (FDX)2.08%$65.42B-1.94%20.88%1.08
PayPal Holdings, Inc. (PYPL)2.08%$69.43B9.70%45.23%2.20
Volkswagen AG (VOW3)2.08%$70.75B15.42%19.26%0.77
The Coca-Cola Co. (KO)2.06%$266.17B6.98%59.75%6.26
Samsung Electronics Co., Ltd. (005930)2.04%$371.29B-14.33%29.43%1.79
Amazon.com, Inc. (AMZN)2.04%$1.87T11.83%46.98%2.89
Deere & Co. (DE)2.03%$109.49B-3.78%41.13%2.76
JPMorgan Chase & Co. (JPM)2.01%$557.32B17.83%N/A5.38
T-Mobile US, Inc. (TMUS)2.00%$194.60B-0.19%47.17%3.86
Kohl's Corp. (KSS)1.99%$2.72B-3.44%35.64%0.58
Costco Wholesale Corp. (COST)1.99%$323.39B5.75%12.49%1.29
Target Corp. (TGT)1.98%$76.06B-1.57%25.38%0.79
Procter & Gamble Co. (PG)1.98%$380.67B0.63%51.20%5.08
Subaru Corp. (7270)1.97%$15.95B21.37%24.05%0.30
Bayerische Motoren Werke AG (BMW)1.97%$72.54B9.04%23.94%0.90
The Kroger Co. (KR)1.96%$40.05B1.20%20.15%0.33
Anheuser-Busch InBev SA/NV (ABI)1.96%$106.03B-0.11%50.18%3.48
Apple, Inc. (AAPL)1.94%$2.61T2.07%45.87%7.87
Starbucks Corp. (SBUX)1.94%$99.92B8.16%21.96%3.56
Microsoft Corp. (MSFT)1.93%$3.02T17.03%70.08%13.40
Nestlé SA (NESN)1.93%$266.19B-1.51%45.88%3.31
Best Buy Co., Inc. (BBY)1.93%$16.16B-6.15%21.96%0.44
GE Aerospace (GE)1.91%$177.71B10.83%28.26%2.81
United Parcel Service, Inc. (UPS)1.90%$107.42B-5.04%16.50%1.64
Toyota Motor Corp. (7203)1.89%$303.80B23.44%22.30%1.43
NIKE, Inc. (NKE)1.87%$114.02B0.51%44.23%3.11
Sony Group Corp. (SONY)1.86%$100.17B4.99%32.05%1.47
Lowe's Companies, Inc. (LOW)1.86%$131.53B-11.01%31.41%1.93
Honda Motor Co., Ltd. (HMC)1.86%$57.51B16.13%21.78%0.63
HP, Inc. (HPQ)1.84%$27.40B-3.39%20.39%0.70
Netflix, Inc. (NFLX)1.83%$241.87B14.95%46.95%7.95
Pfizer Inc. (PFE)1.80%$143.43B-41.70%50.06%3.88
The Home Depot, Inc. (HD)1.79%$332.08B-3.01%31.63%2.65
International Business Machines Corp. (IBM)1.73%$153.22B1.47%54.71%3.58
3M Co. (MMM)1.73%$50.82B-4.52%43.33%2.19
CVS Health Corp. (CVS)1.72%$84.54B10.99%15.33%0.47
Walgreens Boots Alliance, Inc. (WBA)1.68%$15.27B6.28%17.35%0.37
LG Corp. (003550)1.65%$9.15B11.27%16.55%1.87
GE Vernova, Inc. (GEV)0.45%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.30%N/A0.82%57.25%N/A
Market data by FactSet