Thematic Stadium Naming Rights Inverse Index



Index Performance




The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?


All holdings as of September 28, 2023
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FedEx Corp. (FDX)3.79%$66.051B-6.72%21.74%1.10x
Ford Motor Co. (F)3.60%$48.710B11.85%11.50%0.96x
JPMorgan Chase & Co. (JPM)3.59%$423.649B73.72%N/A5.37x
AT&T, Inc. (T)3.56%$106.306B0.92%44.84%2.36x
T-Mobile US, Inc. (TMUS)3.56%$164.351B-2.56%48.24%3.51x
Xcel Energy, Inc. (XEL)3.55%$31.553B-11.38%18.53%3.98x
NRG Energy, Inc. (NRG)3.54%$8.839B-15.96%15.93%0.71x
M&T Bank Corp. (MTB)3.54%$20.667B62.42%N/A3.17x
The PNC Financial Services Group, Inc. (PNC)3.52%$48.511B50.38%N/A4.06x
American Airlines Group, Inc. (AAL)3.51%$8.239B4.72%29.51%0.80x
Spotify Technology SA (SPOT)3.50%$29.248B13.44%24.05%2.25x
Levi Strauss & Co. (LEVI)3.48%$1.315B-9.24%57.67%1.16x
MetLife, Inc. (MET)3.46%$47.227B6.86%N/A0.88x
Bank of America Corp. (BAC)3.46%$216.698B67.73%N/A5.58x
Wells Fargo & Co. (WFC)3.44%$149.498B112.20%N/A2.28x
Intuit, Inc. (INTU)3.44%$142.439B12.34%69.25%10.29x
Toyota Motor Corp. (7203)3.43%$249.443B24.21%19.56%1.44x
SAP SE (SAP)3.41%$149.521B0.49%71.90%4.62x
Fiserv, Inc. (FI)3.39%$69.002B6.88%59.48%5.49x
Comerica, Inc. (CMA)3.39%$5.264B63.11%N/A4.55x
Raymond James Financial, Inc. (RJF)3.39%$20.790B20.69%86.93%5.12x
Oracle Corp. (ORCL)3.37%$286.594B8.81%64.88%8.19x
Capital One Financial Corp. (COF)3.36%$36.424B36.89%N/A1.98x
Lumen Technologies, Inc. (Louisiana) (LUMN)3.36%$1.401B-20.62%31.11%1.42x
United Airlines Holdings, Inc. (UAL)3.35%$13.785B17.06%20.19%0.71x
Lincoln National Corp. (LNC)3.33%$4.065B-0.63%N/A0.68x
Fifth Third Bancorp (FITB)3.30%$16.927B41.14%N/A3.23x
Petco Health & Wellness Company, Inc. (WOOF)3.29%$0.879B3.37%38.74%0.82x
SoFi Technologies, Inc. (SOFI)3.10%$7.221B73.87%59.98%4.77x
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