Thematic Stadium Naming Rights Inverse Index


Index Performance




The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?


All holdings as of April 18, 2024
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United Airlines Holdings, Inc. (UAL)4.06%$15.99B9.71%4.72%0.67
Spotify Technology SA (SPOT)3.90%$57.33B16.20%25.43%2.36
Levi Strauss & Co. (LEVI)3.88%$2.14B-7.59%58.86%1.47
NRG Energy, Inc. (NRG)3.80%$15.77B-9.60%13.80%0.80
Capital One Financial Corp. (COF)3.59%$52.26B28.58%N/A1.95
FedEx Corp. (FDX)3.59%$64.74B-1.94%20.88%1.08
Comerica, Inc. (CMA)3.56%$6.60B8.11%N/AN/A
Xcel Energy, Inc. (XEL)3.56%$29.55B-7.01%23.07%4.33
Wells Fargo & Co. (WFC)3.51%$202.44B9.19%N/A4.14
Bank of America Corp. (BAC)3.50%$277.35B14.28%N/A5.35
SoFi Technologies, Inc. (SOFI)3.49%$7.56B65.20%62.47%3.75
Raymond James Financial, Inc. (RJF)3.49%$25.49B16.26%84.30%1.03
Lincoln National Corp. (LNC)3.46%$4.56B-25.05%N/A0.83
American Airlines Group, Inc. (AAL)3.46%$9.11B7.79%22.37%0.80
Ford Motor Co. (F)3.44%$46.99B11.47%13.80%0.91
M&T Bank Corp. (MTB)3.44%$23.17B14.78%N/A3.12
Toyota Motor Corp. (7203)3.42%$315.69B23.44%22.30%1.43
T-Mobile US, Inc. (TMUS)3.42%$190.01B-1.27%46.07%3.82
The PNC Financial Services Group, Inc. (PNC)3.42%$58.58B8.90%N/A2.42
Fiserv, Inc. (FI)3.38%$86.85B7.65%59.85%5.52
Fifth Third Bancorp (FITB)3.37%$23.31B31.84%N/A3.37
Intuit, Inc. (INTU)3.35%$171.69B11.34%71.20%12.21
MetLife, Inc. (MET)3.32%$49.83B-4.28%N/A1.05
AT&T, Inc. (T)3.30%$115.30B1.40%43.72%2.36
JPMorgan Chase & Co. (JPM)3.28%$518.70B17.83%N/A5.38
SAP SE (SAP)3.25%$210.31B1.09%72.43%5.20
Oracle Corp. (ORCL)3.18%$326.17B7.11%65.23%7.49
Lumen Technologies, Inc. (Louisiana) (LUMN)2.89%$1.33B-16.71%30.42%1.43
Petco Health & Wellness Company, Inc. (WOOF)2.69%$375.49M3.63%37.63%0.57
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