THEMATIC

Thematic Stadium Naming Rights Inverse Index

ARENA

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Index Performance

+13.57%
ARENA
-7.76%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings28
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Holdings

All holdings as of March 30, 2026
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Xcel Energy, Inc. (XEL)3.76%$51.39B8.94%24.47%5.39
T-Mobile US, Inc. (TMUS)3.74%$243.00B8.49%47.64%3.92
AT&T, Inc. (T)3.71%$202.81B2.71%42.93%2.68
M&T Bank Corp. (MTB)3.70%$32.18B-1.68%N/A3.55
Levi Strauss & Co. (LEVI)3.69%$7.92B-1.23%61.65%1.63
Fifth Third Bancorp (FITB)3.69%$43.91B-4.04%N/A3.54
Lincoln National Corp. (LNC)3.68%$6.68B-9.35%N/A0.83
Bank of America Corp. (BAC)3.67%$357.47B-0.82%N/A5.87
Spotify Technology SA (SPOT)3.65%$113.64B14.41%31.86%5.85
The PNC Financial Services Group, Inc. (PNC)3.65%$85.66B0.04%N/A4.19
MetLife, Inc. (MET)3.63%$47.56B8.59%N/A0.96
JPMorgan Chase & Co. (JPM)3.61%$791.71B0.14%N/A6.62
Wells Fargo & Co. (WFC)3.61%$253.36B-1.62%N/A5.73
Lumen Technologies, Inc. (Louisiana) (LUMN)3.59%$7.00B-5.39%24.31%2.06
Capital One Financial Corp. (COF)3.58%$120.82B28.69%N/A2.54
Raymond James Financial, Inc. (RJF)3.57%$30.81B4.77%87.90%1.50
American Airlines Group, Inc. (AAL)3.56%$7.78B0.78%19.17%0.72
Ford Motor Co. (F)3.55%$49.23B1.23%12.18%0.96
NRG Energy, Inc. (NRG)3.53%$34.37B9.12%15.83%1.44
Toyota Motor Corp. (7203)3.51%$287.71B8.60%17.77%1.57
SAP SE (SAP)3.48%$225.81B7.68%73.13%6.61
Fiserv, Inc. (FI)3.48%$34.15B3.60%59.40%3.11
FedEx Corp. (FDX)3.47%$87.78B6.84%21.87%1.07
United Airlines Holdings, Inc. (UAL)3.45%$30.86B3.52%28.78%0.94
Intuit, Inc. (INTU)3.43%$129.09B17.36%74.97%7.14
Oracle Corp. (ORCL)3.38%$444.88B14.22%64.00%11.51
Petco Health & Wellness Company, Inc. (WOOF)3.35%$689.05M-3.11%35.45%0.61
SoFi Technologies, Inc. (SOFI)3.27%$24.55B26.64%61.06%6.19
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