THEMATIC

Thematic Stadium Naming Rights Inverse Index

ARENA

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Index Performance

-9.76%
ARENA
+13.30%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings28
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Holdings

All holdings as of June 26, 2026
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United Airlines Holdings, Inc. (UAL)4.01%$44.18B10.56%25.14%0.78
American Airlines Group, Inc. (AAL)3.88%$11.82B10.84%16.17%0.60
Petco Health & Wellness Company, Inc. (WOOF)3.80%$773.88M0.22%38.38%0.58
NRG Energy, Inc. (NRG)3.76%$31.51B19.75%8.25%1.67
Fifth Third Bancorp (FITB)3.67%$51.03B23.33%N/A4.02
Fiserv, Inc. (FI)3.66%$26.37B-2.01%54.17%2.77
SoFi Technologies, Inc. (SOFI)3.65%$22.94B35.83%62.66%3.90
The PNC Financial Services Group, Inc. (PNC)3.65%$98.38B8.04%N/A4.41
Xcel Energy, Inc. (XEL)3.65%$51.33B2.50%23.03%5.89
M&T Bank Corp. (MTB)3.64%$34.75B1.53%N/A3.83
Levi Strauss & Co. (LEVI)3.63%$9.44B13.94%62.22%1.58
Intuit, Inc. (INTU)3.63%$73.23B10.37%82.52%5.13
SAP SE (SAP)3.61%$179.87B6.01%73.22%4.56
AT&T, Inc. (T)3.59%$157.87B2.87%44.35%2.90
Capital One Financial Corp. (COF)3.55%$125.67B42.16%N/A2.11
T-Mobile US, Inc. (TMUS)3.55%$197.70B10.63%45.28%3.85
Bank of America Corp. (BAC)3.55%$410.75B-0.82%N/A5.68
Toyota Motor Corp. (7203)3.53%$202.84B5.51%16.70%1.44
Spotify Technology SA (SPOT)3.50%$94.69B20.26%32.87%4.52
Ford Motor Co. (F)3.50%$56.30B6.38%12.38%0.93
Wells Fargo & Co. (WFC)3.50%$256.63B4.87%N/A5.45
Lumen Technologies, Inc. (Louisiana) (LUMN)3.49%$8.32B-8.89%27.60%1.53
JPMorgan Chase & Co. (JPM)3.47%$881.69B7.20%N/A7.17
MetLife, Inc. (MET)3.43%$55.30B2.72%N/A0.88
Lincoln National Corp. (LNC)3.41%$7.02B26.27%N/A0.72
FedEx Corp. (FDX)3.39%$76.00B7.73%21.77%1.35
Raymond James Financial, Inc. (RJF)3.35%$29.22B10.82%89.01%1.18
Oracle Corp. (ORCL)2.96%$427.84B17.35%63.34%11.86
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