THEMATIC
Thematic Stadium Naming Rights Inverse Index

ARENA

Index Performance

-8.60%
ARENA
+7.28%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?

Holdings

All holdings as of July 26, 2024
CSV download
Lumen Technologies, Inc. (Louisiana) (LUMN)5.36%$1.66B-11.99%27.05%1.34
M&T Bank Corp. (MTB)3.87%$28.95B1.57%N/A3.24
FedEx Corp. (FDX)3.85%$72.95B-2.73%21.61%1.08
The PNC Financial Services Group, Inc. (PNC)3.83%$71.62B3.42%N/A2.90
Fifth Third Bancorp (FITB)3.83%$28.61B9.70%N/A3.35
SoFi Technologies, Inc. (SOFI)3.80%$7.69B49.44%60.36%1.97
Comerica, Inc. (CMA)3.66%$7.00B-6.46%N/A2.88
SAP SE (SAP)3.56%$247.24B9.72%72.76%6.81
Capital One Financial Corp. (COF)3.54%$56.56B9.86%N/A1.79
Xcel Energy, Inc. (XEL)3.51%$31.60B-10.39%23.84%4.20
JPMorgan Chase & Co. (JPM)3.50%$599.23B23.92%N/A5.32
Fiserv, Inc. (FI)3.46%$91.28B7.38%61.17%5.68
MetLife, Inc. (MET)3.45%$53.56B4.35%N/A1.10
Bank of America Corp. (BAC)3.44%$325.95B10.50%N/A5.41
Wells Fargo & Co. (WFC)3.37%$208.13B8.62%N/A4.06
AT&T, Inc. (T)3.35%$137.60B-0.40%44.58%2.44
Lincoln National Corp. (LNC)3.34%$5.52B83.02%N/A0.76
Spotify Technology SA (SPOT)3.28%$64.23B18.53%29.03%3.89
Intuit, Inc. (INTU)3.25%$175.09B11.95%82.38%11.35
Petco Health & Wellness Company, Inc. (WOOF)3.24%$809.09M-1.72%34.60%0.53
T-Mobile US, Inc. (TMUS)3.22%$205.24B-0.19%47.17%3.86
Oracle Corp. (ORCL)3.19%$379.81B6.02%65.72%7.84
United Airlines Holdings, Inc. (UAL)3.18%$15.36B5.70%17.29%0.63
Toyota Motor Corp. (7203)3.15%$263.53B21.37%20.77%1.76
Raymond James Financial, Inc. (RJF)3.14%$24.46B13.55%98.72%N/A
American Airlines Group, Inc. (AAL)3.07%$6.95B1.99%24.28%0.72
Ford Motor Co. (F)3.06%$43.76B6.35%9.47%0.94
NRG Energy, Inc. (NRG)2.98%$15.24B-1.49%13.44%0.90
Levi Strauss & Co. (LEVI)2.52%$1.83B7.96%60.89%1.70
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