THEMATIC
Thematic Stadium Naming Rights Inverse Index

ARENA

Index Performance

-29.31%
ARENA
+5.55%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?

Holdings

All holdings as of October 21, 2024
CSV download
United Airlines Holdings, Inc. (UAL)4.63%$24.34B2.48%14.38%0.68
SoFi Technologies, Inc. (SOFI)4.22%$11.09B27.14%54.55%2.15
American Airlines Group, Inc. (AAL)3.85%$8.52B1.99%24.28%0.72
Wells Fargo & Co. (WFC)3.71%$217.91B22.44%N/A3.69
T-Mobile US, Inc. (TMUS)3.65%$259.92B3.00%49.79%3.97
Fiserv, Inc. (FI)3.62%$113.52B7.38%61.17%5.68
Raymond James Financial, Inc. (RJF)3.62%$28.32B13.22%84.08%1.26
M&T Bank Corp. (MTB)3.55%$32.34B6.89%N/A3.32
FedEx Corp. (FDX)3.46%$65.68B-0.47%20.28%1.20
JPMorgan Chase & Co. (JPM)3.45%$634.47B12.07%N/A5.28
MetLife, Inc. (MET)3.43%$59.42B7.22%N/A1.01
Spotify Technology SA (SPOT)3.42%$74.86B18.53%29.03%3.89
Bank of America Corp. (BAC)3.40%$321.08B7.80%N/A5.43
Oracle Corp. (ORCL)3.38%$481.50B6.86%65.96%8.86
Capital One Financial Corp. (COF)3.37%$59.96B9.62%N/A1.79
Lincoln National Corp. (LNC)3.36%$5.59B-4.57%N/A0.76
Comerica, Inc. (CMA)3.33%$8.23B-6.98%N/A2.85
Fifth Third Bancorp (FITB)3.30%$29.35B4.22%N/A3.50
Petco Health & Wellness Company, Inc. (WOOF)3.30%$1.10B-0.46%34.85%0.59
SAP SE (SAP)3.29%$267.01B9.38%69.60%7.21
AT&T, Inc. (T)3.28%$155.31B-0.40%44.58%2.44
Ford Motor Co. (F)3.26%$42.48B6.35%9.47%0.94
Xcel Energy, Inc. (XEL)3.26%$35.36B0.46%20.28%4.24
The PNC Financial Services Group, Inc. (PNC)3.25%$73.70B13.23%N/A3.01
NRG Energy, Inc. (NRG)3.24%$17.84B6.35%18.30%0.96
Lumen Technologies, Inc. (Louisiana) (LUMN)3.22%$6.68B-10.73%26.68%1.35
Intuit, Inc. (INTU)3.11%$172.08B13.34%75.76%11.44
Toyota Motor Corp. (7203)3.02%$228.28B12.24%20.51%1.65
Levi Strauss & Co. (LEVI)3.02%$1.95B0.43%60.01%1.54
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