Index Performance
-3.58%
ARENA
+6.53%
SPY
Overview
Description
The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.
Full methodology- TickerARENA
- Inception Date07/15/2022
- WeightingEqual
- # of holdings29
What's inside?
Holdings
All holdings as of December 4, 2025
CSV download
| Lumen Technologies, Inc. (Louisiana) (LUMN) | 5.32% | $9.82B | -4.16% | 23.10% | 1.71 |
| Comerica, Inc. (CMA) | 4.22% | $10.62B | -3.63% | N/A | 2.96 |
| FedEx Corp. (FDX) | 4.12% | $63.81B | 3.08% | 21.10% | 0.98 |
| American Airlines Group, Inc. (AAL) | 3.99% | $9.61B | 0.32% | 17.35% | 0.66 |
| Ford Motor Co. (F) | 3.96% | $52.16B | 9.39% | 8.94% | 0.90 |
| Xcel Energy, Inc. (XEL) | 3.76% | $46.37B | 7.47% | 30.82% | 5.78 |
| Wells Fargo & Co. (WFC) | 3.71% | $280.48B | -0.47% | N/A | 5.42 |
| Lincoln National Corp. (LNC) | 3.61% | $7.96B | 39.67% | N/A | 0.74 |
| Bank of America Corp. (BAC) | 3.61% | $394.99B | -5.17% | N/A | 5.67 |
| NRG Energy, Inc. (NRG) | 3.58% | $31.96B | 5.26% | 7.49% | 1.46 |
| Toyota Motor Corp. (7203) | 3.56% | $252.63B | 8.15% | 15.91% | 1.41 |
| Capital One Financial Corp. (COF) | 3.50% | $144.46B | 41.95% | N/A | 2.86 |
| JPMorgan Chase & Co. (JPM) | 3.49% | $849.70B | 4.02% | N/A | 7.00 |
| SoFi Technologies, Inc. (SOFI) | 3.47% | $35.06B | 28.15% | 61.71% | 7.47 |
| Fifth Third Bancorp (FITB) | 3.45% | $29.70B | 16.35% | N/A | 3.51 |
| Levi Strauss & Co. (LEVI) | 3.42% | $8.77B | 1.65% | 61.34% | 1.65 |
| MetLife, Inc. (MET) | 3.41% | $51.07B | -5.85% | N/A | 1.05 |
| United Airlines Holdings, Inc. (UAL) | 3.41% | $35.12B | 2.57% | 29.04% | 0.85 |
| M&T Bank Corp. (MTB) | 3.38% | $30.07B | 0.62% | N/A | 3.51 |
| The PNC Financial Services Group, Inc. (PNC) | 3.37% | $77.65B | 1.61% | N/A | 4.23 |
| Intuit, Inc. (INTU) | 3.34% | $180.23B | 18.34% | 74.16% | 9.82 |
| Raymond James Financial, Inc. (RJF) | 3.24% | $31.23B | 6.47% | 86.54% | 1.66 |
| SAP SE (SAP) | 3.19% | $281.36B | 7.15% | 73.77% | 7.35 |
| AT&T, Inc. (T) | 3.07% | $179.50B | 1.64% | 44.20% | 2.88 |
| T-Mobile US, Inc. (TMUS) | 3.02% | $233.22B | 8.90% | 49.29% | 4.50 |
| Petco Health & Wellness Company, Inc. (WOOF) | 3.01% | $877.24M | -3.11% | 38.86% | 0.61 |
| Spotify Technology SA (SPOT) | 2.64% | $114.72B | 13.95% | 31.51% | 7.56 |
| Oracle Corp. (ORCL) | 2.41% | $592.20B | 12.17% | 64.46% | 12.86 |
| Fiserv, Inc. (FI) | 1.74% | $36.01B | 0.92% | 58.90% | 4.68 |
Market data by FactSet
