THEMATIC

Thematic Stadium Naming Rights Inverse Index

ARENA

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Index Performance

+6.25%
ARENA
-1.35%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings28
What's inside?

Holdings

All holdings as of March 6, 2026
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Fifth Third Bancorp (FITB)7.53%$43.91B-4.04%N/A3.54
FedEx Corp. (FDX)4.69%$87.78B6.84%21.87%1.07
AT&T, Inc. (T)4.50%$202.81B2.71%42.93%2.68
Xcel Energy, Inc. (XEL)4.29%$51.39B8.94%24.47%5.39
T-Mobile US, Inc. (TMUS)4.22%$243.00B8.49%47.64%3.92
M&T Bank Corp. (MTB)3.86%$32.18B-1.68%N/A3.55
Toyota Motor Corp. (7203)3.83%$287.71B8.60%17.77%1.57
NRG Energy, Inc. (NRG)3.72%$34.37B9.12%15.83%1.44
The PNC Financial Services Group, Inc. (PNC)3.70%$85.66B0.04%N/A4.19
Spotify Technology SA (SPOT)3.64%$113.64B14.41%31.86%5.85
Raymond James Financial, Inc. (RJF)3.51%$30.81B4.77%87.90%1.50
Fiserv, Inc. (FI)3.48%$34.15B3.60%59.40%3.11
JPMorgan Chase & Co. (JPM)3.44%$791.71B0.14%N/A6.62
Ford Motor Co. (F)3.42%$49.23B1.23%12.18%0.96
Levi Strauss & Co. (LEVI)3.41%$7.92B-1.23%61.65%1.63
Bank of America Corp. (BAC)3.32%$357.47B-0.82%N/A5.87
MetLife, Inc. (MET)3.30%$47.56B8.59%N/A0.96
Wells Fargo & Co. (WFC)3.26%$253.36B-1.62%N/A5.73
SAP SE (SAP)3.09%$225.81B7.68%73.13%6.61
Petco Health & Wellness Company, Inc. (WOOF)3.06%$689.05M-3.11%35.45%0.61
Lumen Technologies, Inc. (Louisiana) (LUMN)3.03%$7.00B-5.39%24.31%2.06
United Airlines Holdings, Inc. (UAL)3.03%$30.86B3.52%28.78%0.94
Oracle Corp. (ORCL)3.00%$444.88B14.22%64.00%11.51
Capital One Financial Corp. (COF)2.90%$120.82B28.69%N/A2.54
Lincoln National Corp. (LNC)2.79%$6.68B-9.35%N/A0.83
Intuit, Inc. (INTU)2.69%$129.09B17.36%74.97%7.14
American Airlines Group, Inc. (AAL)2.66%$7.78B0.78%19.17%0.72
SoFi Technologies, Inc. (SOFI)2.60%$24.55B26.64%61.06%6.19
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