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AdProfs AdTech Index

ADTECH

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Index Performance

+6.74%
ADTECH
+1.84%
DIA
+6.81%
SPY

Overview

Description

The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.

  • TickerADTECH
  • Inception Date02/14/2023
  • WeightingEqual
  • # of holdings13
What's inside?

Holdings

All holdings as of June 18, 2025
CSV download
Magnite, Inc. (MGNI)10.46%$2.66B4.32%58.03%2.68
Taboola.com Ltd. (TBLA)9.24%$1.19B3.26%27.91%0.57
The Trade Desk, Inc. (TTD)9.01%$33.74B25.40%76.81%10.16
Perion Network Ltd. (PERI)8.66%$429.65M-43.39%26.69%0.06
PubMatic, Inc. (PUBM)8.38%$536.78M-4.31%59.91%1.19
LiveRamp Holdings, Inc. (RAMP)8.19%$1.96B13.02%71.04%1.80
Applovin Corp. (APP)8.10%$116.53B40.25%80.56%18.41
Viant Technology, Inc. (DSP)7.75%$817.75M32.31%42.20%2.79
DoubleVerify Holdings, Inc. (DV)7.44%$2.30B17.25%73.74%3.21
Integral Ad Science Holding Corp. (IAS)6.82%$1.35B17.06%65.25%2.41
Zeta Global Holdings Corp. (ZETA)6.45%$2.97B35.64%54.17%2.54
Criteo SA (CRTO)4.79%$1.28B0.62%52.49%0.96
Teads Holding Co. (OB)4.70%$238.58M31.98%28.86%0.82
Market data by FactSet