Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings14
What's inside?
Holdings
All holdings as of September 28, 2023
Zeta Global Holdings Corp. (ZETA) | 7.51% | $1.461B | 25.14% | 56.56% | 2.11x |
Perion Network Ltd. (PERI) | 7.47% | $1.435B | 21.69% | 35.86% | 1.51x |
Taboola.com Ltd. (TBLA) | 7.40% | $1.105B | -3.12% | 29.23% | 0.71x |
LiveRamp Holdings, Inc. (RAMP) | 7.26% | $1.897B | 8.31% | 70.39% | 2.37x |
Outbrain, Inc. (OB) | 7.26% | $0.254B | -10.00% | 19.50% | 0.25x |
Innovid Corp. (CTV) | 7.24% | $0.170B | 4.41% | 69.16% | 0.97x |
Criteo SA (CRTO) | 7.23% | $1.717B | -4.77% | 42.60% | 0.88x |
Viant Technology, Inc. (DSP) | 7.12% | $0.080B | 11.76% | 40.32% | 0.48x |
PubMatic, Inc. (PUBM) | 7.07% | $0.496B | 0.47% | 60.42% | 3.13x |
DoubleVerify Holdings, Inc. (DV) | 7.03% | $4.652B | 21.80% | 73.18% | 12.96x |
Integral Ad Science Holding Corp. (IAS) | 6.96% | $1.845B | 13.28% | 67.15% | 6.95x |
Magnite, Inc. (MGNI) | 6.88% | $1.009B | 10.71% | 9.68% | 3.83x |
The Trade Desk, Inc. (TTD) | 6.80% | $33.654B | 23.16% | 81.33% | 21.58x |
AppLovin Corp. (APP) | 6.78% | $10.944B | -3.36% | 63.29% | 4.10x |