Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings14
What's inside?
Holdings
All holdings as of July 26, 2024
Zeta Global Holdings Corp. (ZETA) | 8.89% | $3.85B | 23.70% | 53.52% | 2.50 |
Viant Technology, Inc. (DSP) | 8.53% | $195.48M | 27.98% | 42.97% | 0.84 |
Criteo SA (CRTO) | 8.14% | $2.49B | 0.45% | 48.27% | 0.96 |
PubMatic, Inc. (PUBM) | 7.31% | $915.68M | 20.38% | 61.88% | 3.73 |
Innovid Corp. (CTV) | 7.27% | $297.49M | 20.51% | 69.09% | 2.29 |
Magnite, Inc. (MGNI) | 7.18% | $1.98B | 14.73% | 53.96% | 2.93 |
Integral Ad Science Holding Corp. (IAS) | 7.05% | $1.70B | 7.95% | 63.99% | 3.43 |
Outbrain, Inc. (OB) | 6.87% | $240.79M | -6.39% | 19.17% | 0.18 |
DoubleVerify Holdings, Inc. (DV) | 6.83% | $3.48B | 14.84% | 73.33% | 10.07 |
Taboola.com Ltd. (TBLA) | 6.65% | $953.61M | 26.34% | 26.32% | 1.02 |
LiveRamp Holdings, Inc. (RAMP) | 6.51% | $2.02B | 10.57% | 72.79% | 3.05 |
AppLovin Corp. (APP) | 6.41% | $20.87B | 47.90% | 70.61% | 7.51 |
Perion Network Ltd. (PERI) | 6.21% | $410.14M | 8.73% | 27.98% | 0.85 |
The Trade Desk, Inc. (TTD) | 6.14% | $40.46B | 28.33% | 78.90% | 20.62 |