Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings13
What's inside?
Holdings
All holdings as of December 4, 2025
| Viant Technology, Inc. (DSP) | 10.18% | $702.38M | 7.08% | 45.33% | 2.03 |
| Integral Ad Science Holding Corp. (IAS) | 9.89% | $1.72B | 15.60% | 65.37% | 2.75 |
| Taboola.com Ltd. (TBLA) | 9.30% | $1.14B | 14.72% | 27.96% | 0.58 |
| PubMatic, Inc. (PUBM) | 8.67% | $422.37M | -5.33% | 62.62% | 1.00 |
| Applovin Corp. (APP) | 8.66% | $231.09B | 17.26% | 86.57% | 44.71 |
| LiveRamp Holdings, Inc. (RAMP) | 8.57% | $1.83B | 7.73% | 70.18% | 1.85 |
| Perion Network Ltd. (PERI) | 8.45% | $454.88M | 8.09% | 29.18% | 0.24 |
| Criteo SA (CRTO) | 7.34% | $1.03B | 1.60% | 54.61% | 0.56 |
| The Trade Desk, Inc. (TTD) | 7.28% | $19.03B | 17.74% | 78.07% | 8.28 |
| Zeta Global Holdings Corp. (ZETA) | 7.10% | $4.46B | 25.67% | 55.39% | 3.46 |
| DoubleVerify Holdings, Inc. (DV) | 6.98% | $1.74B | 11.24% | 74.20% | 2.59 |
| Magnite, Inc. (MGNI) | 4.56% | $2.07B | 10.80% | 61.24% | 4.95 |
| Teads Holding Co. (OB) | 3.03% | $59.03M | 42.20% | 33.17% | 0.56 |
