Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings13
What's inside?
Holdings
All holdings as of June 18, 2025
| Magnite, Inc. (MGNI) | 10.46% | $2.66B | 4.32% | 58.03% | 2.68 |
| Taboola.com Ltd. (TBLA) | 9.24% | $1.19B | 3.26% | 27.91% | 0.57 |
| The Trade Desk, Inc. (TTD) | 9.01% | $33.74B | 25.40% | 76.81% | 10.16 |
| Perion Network Ltd. (PERI) | 8.66% | $429.65M | -43.39% | 26.69% | 0.06 |
| PubMatic, Inc. (PUBM) | 8.38% | $536.78M | -4.31% | 59.91% | 1.19 |
| LiveRamp Holdings, Inc. (RAMP) | 8.19% | $1.96B | 13.02% | 71.04% | 1.80 |
| Applovin Corp. (APP) | 8.10% | $116.53B | 40.25% | 80.56% | 18.41 |
| Viant Technology, Inc. (DSP) | 7.75% | $817.75M | 32.31% | 42.20% | 2.79 |
| DoubleVerify Holdings, Inc. (DV) | 7.44% | $2.30B | 17.25% | 73.74% | 3.21 |
| Integral Ad Science Holding Corp. (IAS) | 6.82% | $1.35B | 17.06% | 65.25% | 2.41 |
| Zeta Global Holdings Corp. (ZETA) | 6.45% | $2.97B | 35.64% | 54.17% | 2.54 |
| Criteo SA (CRTO) | 4.79% | $1.28B | 0.62% | 52.49% | 0.96 |
| Teads Holding Co. (OB) | 4.70% | $238.58M | 31.98% | 28.86% | 0.82 |
