Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings12
What's inside?
Holdings
All holdings as of May 13, 2026
| Taboola.com Ltd. (TBLA) | 12.62% | $1.05B | 8.26% | 27.08% | 0.81 |
| Teads Holding Co. (OB) | 11.39% | $80.32M | 46.14% | 32.99% | 0.45 |
| PubMatic, Inc. (PUBM) | 9.05% | $449.01M | -2.86% | 63.56% | 1.12 |
| Perion Network Ltd. (PERI) | 8.27% | $415.19M | -11.71% | 30.45% | 0.25 |
| LiveRamp Holdings, Inc. (RAMP) | 8.20% | $1.85B | 8.59% | 71.89% | 1.91 |
| Magnite, Inc. (MGNI) | 7.95% | $1.87B | 6.85% | 62.08% | 3.60 |
| Applovin Corp. (APP) | 7.82% | $151.20B | 16.38% | 86.86% | 42.24 |
| Criteo SA (CRTO) | 7.24% | $975.98M | 1.09% | 53.96% | 0.49 |
| Zeta Global Holdings Corp. (ZETA) | 7.22% | $4.28B | 29.72% | 55.11% | 3.36 |
| Viant Technology, Inc. (DSP) | 7.02% | $669.01M | 19.00% | 84.04% | 2.28 |
| DoubleVerify Holdings, Inc. (DV) | 6.74% | $1.71B | 13.92% | 74.60% | 2.34 |
| The Trade Desk, Inc. (TTD) | 6.48% | $11.41B | 18.47% | 78.63% | 6.17 |