Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings13
What's inside?
Holdings
All holdings as of February 14, 2025
AppLovin Corp. (APP) | 10.38% | $168.01B | 43.44% | 75.22% | 24.51 |
Magnite, Inc. (MGNI) | 8.58% | $2.81B | 7.94% | 59.75% | 3.47 |
Zeta Global Holdings Corp. (ZETA) | 8.50% | $5.58B | 41.97% | 55.93% | 5.97 |
Perion Network Ltd. (PERI) | 8.33% | $460.77M | -44.85% | 31.82% | 0.03 |
Viant Technology, Inc. (DSP) | 8.30% | $1.45B | 34.13% | 43.38% | 2.92 |
DoubleVerify Holdings, Inc. (DV) | 7.97% | $3.82B | 17.77% | 75.84% | 4.17 |
LiveRamp Holdings, Inc. (RAMP) | 7.86% | $2.21B | 12.39% | 71.86% | 2.31 |
Taboola.com Ltd. (TBLA) | 7.29% | $1.33B | 20.21% | 30.69% | 0.68 |
PubMatic, Inc. (PUBM) | 7.22% | $749.94M | 12.73% | 64.47% | 2.15 |
Criteo SA (CRTO) | 7.15% | $2.37B | -1.16% | 50.84% | 1.11 |
Integral Ad Science Holding Corp. (IAS) | 7.13% | $1.70B | 10.97% | 67.34% | 3.56 |
Outbrain, Inc. (OB) | 6.56% | $629.51M | -2.54% | 21.80% | 0.16 |
The Trade Desk, Inc. (TTD) | 4.74% | $39.56B | 25.63% | 80.69% | 23.47 |