AdProfs AdTech Index



Index Performance




The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.

  • TickerADTECH
  • Inception Date02/14/2023
  • WeightingEqual
  • # of holdings14
What's inside?


All holdings as of September 28, 2023
CSV download
Zeta Global Holdings Corp. (ZETA)7.51%$1.461B25.14%56.56%2.11x
Perion Network Ltd. (PERI)7.47%$1.435B21.69%35.86%1.51x
Taboola.com Ltd. (TBLA)7.40%$1.105B-3.12%29.23%0.71x
LiveRamp Holdings, Inc. (RAMP)7.26%$1.897B8.31%70.39%2.37x
Outbrain, Inc. (OB)7.26%$0.254B-10.00%19.50%0.25x
Innovid Corp. (CTV)7.24%$0.170B4.41%69.16%0.97x
Criteo SA (CRTO)7.23%$1.717B-4.77%42.60%0.88x
Viant Technology, Inc. (DSP)7.12%$0.080B11.76%40.32%0.48x
PubMatic, Inc. (PUBM)7.07%$0.496B0.47%60.42%3.13x
DoubleVerify Holdings, Inc. (DV)7.03%$4.652B21.80%73.18%12.96x
Integral Ad Science Holding Corp. (IAS)6.96%$1.845B13.28%67.15%6.95x
Magnite, Inc. (MGNI)6.88%$1.009B10.71%9.68%3.83x
The Trade Desk, Inc. (TTD)6.80%$33.654B23.16%81.33%21.58x
AppLovin Corp. (APP)6.78%$10.944B-3.36%63.29%4.10x
Market data by FactSet

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