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AdProfs AdTech Index

ADTECH

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Index Performance

+24.57%
ADTECH
+2.24%
DIA
+3.10%
SPY

Overview

Description

The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.

  • TickerADTECH
  • Inception Date02/14/2023
  • WeightingEqual
  • # of holdings13
What's inside?

Holdings

All holdings as of February 14, 2025
CSV download
AppLovin Corp. (APP)10.38%$168.01B43.44%75.22%24.51
Magnite, Inc. (MGNI)8.58%$2.81B7.94%59.75%3.47
Zeta Global Holdings Corp. (ZETA)8.50%$5.58B41.97%55.93%5.97
Perion Network Ltd. (PERI)8.33%$460.77M-44.85%31.82%0.03
Viant Technology, Inc. (DSP)8.30%$1.45B34.13%43.38%2.92
DoubleVerify Holdings, Inc. (DV)7.97%$3.82B17.77%75.84%4.17
LiveRamp Holdings, Inc. (RAMP)7.86%$2.21B12.39%71.86%2.31
Taboola.com Ltd. (TBLA)7.29%$1.33B20.21%30.69%0.68
PubMatic, Inc. (PUBM)7.22%$749.94M12.73%64.47%2.15
Criteo SA (CRTO)7.15%$2.37B-1.16%50.84%1.11
Integral Ad Science Holding Corp. (IAS)7.13%$1.70B10.97%67.34%3.56
Outbrain, Inc. (OB)6.56%$629.51M-2.54%21.80%0.16
The Trade Desk, Inc. (TTD)4.74%$39.56B25.63%80.69%23.47
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