AdProfs AdTech Index


Index Performance




The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.

  • TickerADTECH
  • Inception Date02/14/2023
  • WeightingEqual
  • # of holdings14
What's inside?


All holdings as of April 12, 2024
CSV download
AppLovin Corp. (APP)8.51%$20.47B8.47%65.69%5.27
Innovid Corp. (CTV)8.44%$340.38M10.04%68.15%1.29
Zeta Global Holdings Corp. (ZETA)8.25%$2.26B23.31%55.31%1.97
The Trade Desk, Inc. (TTD)8.00%$38.44B23.34%81.21%17.91
Outbrain, Inc. (OB)7.88%$200.63M-5.67%19.75%0.23
Integral Ad Science Holding Corp. (IAS)7.49%$1.57B16.17%67.47%5.03
LiveRamp Holdings, Inc. (RAMP)7.23%$2.23B9.62%74.16%3.28
PubMatic, Inc. (PUBM)7.10%$946.18M4.15%62.84%2.85
Criteo SA (CRTO)6.97%$1.90B-3.25%44.27%0.65
DoubleVerify Holdings, Inc. (DV)6.95%$5.54B26.55%74.23%10.75
Taboola.com Ltd. (TBLA)6.87%$1.18B2.75%25.58%1.06
Viant Technology, Inc. (DSP)6.55%$145.14M13.07%44.82%0.54
Magnite, Inc. (MGNI)5.75%$1.28B7.39%29.20%2.51
Perion Network Ltd. (PERI)4.01%$591.76M8.16%N/AN/A
Market data by FactSet

Similar indices