Super Bowl LVII Advertiser Index

Index overview
3 months
  • TickerSBLVII
  • Inception Date02/13/2023
  • WeightingEqual
  • Number of holdings18

Whether you are a fan of the NFL, had a rooting interest in the outcome, love Rihanna, or just tuned in to watch the ads, $SPRBWL is for you. SPRBWL is an Index comprised of the largest advertisers of Super Bowl LVII that aired on February 12, 2023. The Index will track the performance of these companies over time- was this marketing investment good for the business?


Super Bowl LVII Advertiser Index

Quick stats

What's inside?
Top 10 holdings
Company% of Index
1DraftKings, Inc. (DKNG)7.65%
2Netflix, Inc. (NFLX)7.63%
3Alphabet, Inc. (GOOG)7.05%
4CrowdStrike Holdings, Inc. (CRWD)7.05%
5Uber Technologies, Inc. (UBER)6.99%
6McDonald's Corp. (MCD)6.25%
7PepsiCo, Inc. (PEP)6.14%
8Unilever Plc (UNLYF)6.00%
9Intuit, Inc. (INTU)5.95%
10Diageo Plc (DGEAF)5.88%


All holdings as of May 31, 2023
CSV download
DraftKings, Inc. (DKNG)7.65%$10.780B84.48%32.21%3.49x
Netflix, Inc. (NFLX)7.63%$175.694B3.73%41.14%5.18x
Alphabet, Inc. (GOOG)7.05%$1,566.552B2.91%56.74%4.74x
CrowdStrike Holdings, Inc. (CRWD)7.05%$37.973B47.88%72.35%10.26x
Uber Technologies, Inc. (UBER)6.99%$76.764B28.73%30.79%2.10x
McDonald's Corp. (MCD)6.25%$208.157B4.10%55.56%10.76x
PepsiCo, Inc. (PEP)6.14%$251.222B10.13%55.49%3.23x
Unilever Plc (UNLYF)6.00%$126.646BN/AN/AN/A
Intuit, Inc. (INTU)5.95%$117.379B6.85%81.70%9.14x
Diageo Plc (DGEAF)5.88%$92.337BN/AN/AN/A
Morgan Stanley (MS)5.74%$136.548B52.16%N/A6.55x
General Motors Co. (GM)5.69%$45.054B11.13%12.82%0.87x
T-Mobile US, Inc. (TMUS)5.65%$164.685B-2.43%45.74%3.62x
Stellantis NV (STLA)5.31%$47.051BN/AN/AN/A
Anheuser-Busch InBev SA/NV (BUDFF)5.21%$106.351BN/AN/AN/A
Rakuten Group, Inc. (RKUNF)5.14%$6.690B-4.41%-14.97%0.78x
Market data by Xignite

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