Thematic Stadium Naming Rights Inverse Index
Index overview
9.95%
3 months- TickerARENA
- Inception Date07/15/2022
- WeightingEqual
- Number of holdings31
Description
The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.
Full methodologyPerformance
Thematic Stadium Naming Rights Inverse Index
ARENA
26.18%
SP500
-12.30%
Quick stats
What's inside?
Top 10 holdings
| Company | % of Index | |
| 1 | SoFi Technologies, Inc. (SOFI) | 4.31% |
| 2 | Oracle Corp. (ORCL) | 4.23% |
| 3 | Spotify Technology SA (SPOT) | 3.97% |
| 4 | Capital One Financial Corp. (COF) | 3.96% |
| 5 | United Airlines Holdings, Inc. (UAL) | 3.74% |
| 6 | SAP SE (SAPGF) | 3.73% |
| 7 | JPMorgan Chase & Co. (JPM) | 3.68% |
| 8 | NRG Energy, Inc. (NRG) | 3.68% |
| 9 | Ford Motor Co. (F) | 3.60% |
| 10 | American Airlines Group, Inc. (AAL) | 3.58% |
Holdings
All holdings as of May 31, 2023
CSV download
| SoFi Technologies, Inc. (SOFI) | 4.31% | $6.530B | 71.76% | 59.47% | 4.58x |
| Oracle Corp. (ORCL) | 4.23% | $286.017B | 17.93% | 65.12% | 6.80x |
| Spotify Technology SA (SPOT) | 3.97% | $28.375B | 9.34% | 24.85% | 1.90x |
| Capital One Financial Corp. (COF) | 3.96% | $39.788B | 36.21% | N/A | 1.98x |
| United Airlines Holdings, Inc. (UAL) | 3.74% | $15.567B | 51.06% | 3.27% | 0.70x |
| SAP SE (SAPGF) | 3.73% | $151.561B | 0.56% | 71.31% | 4.79x |
| JPMorgan Chase & Co. (JPM) | 3.68% | $396.584B | 68.81% | N/A | 5.43x |
| NRG Energy, Inc. (NRG) | 3.68% | $7.780B | -3.77% | 8.84% | 0.67x |
| Ford Motor Co. (F) | 3.60% | $48.009B | 20.30% | 11.24% | 0.92x |
| American Airlines Group, Inc. (AAL) | 3.58% | $9.649B | 36.97% | 19.27% | 0.77x |
| Wells Fargo & Co. (WFC) | 3.57% | $149.376B | 67.95% | N/A | 2.39x |
| Lincoln National Corp. (LNC) | 3.56% | $3.547B | -29.22% | N/A | 0.65x |
| Fiserv, Inc. (FISV) | 3.51% | $69.256B | 9.88% | 56.01% | 5.16x |
| Raymond James Financial, Inc. (RJF) | 3.49% | $19.146B | 16.59% | 89.60% | 5.20x |
| Toyota Motor Corp. (TOYOF) | 3.46% | $185.029B | 4.94% | 16.15% | 1.32x |
| Intuit, Inc. (INTU) | 3.44% | $117.379B | 6.85% | 81.70% | 9.14x |
| Bank of America Corp. (BAC) | 3.41% | $221.463B | 67.47% | N/A | 6.63x |
| FedEx Corp. (FDX) | 3.37% | $54.790B | -6.23% | 20.64% | 0.91x |
| Fifth Third Bancorp (FITB) | 3.34% | $16.521B | 35.93% | N/A | 3.74x |
| Xcel Energy, Inc. (XEL) | 3.33% | $35.933B | 8.31% | 19.04% | 4.03x |
| M&T Bank Corp. (MTB) | 3.33% | $19.766B | 95.41% | N/A | 3.44x |
| T-Mobile US, Inc. (TMUS) | 3.26% | $164.685B | -2.43% | 45.74% | 3.62x |
| The PNC Financial Services Group, Inc. (PNC) | 3.21% | $46.229B | 75.07% | N/A | 4.38x |
| MetLife, Inc. (MET) | 3.06% | $37.946B | -2.34% | N/A | 0.92x |
| AT&T, Inc. (T) | 2.99% | $112.454B | -20.91% | 43.72% | 2.55x |
| Levi Strauss & Co. (LEVI) | 2.87% | $5.234B | 5.95% | 55.19% | 1.43x |
| Comerica, Inc. (CMA) | 2.84% | $4.753B | 67.94% | N/A | 5.50x |
| Lumen Technologies, Inc. (Louisiana) (LUMN) | 2.71% | $1.989B | -20.06% | 30.85% | 1.31x |
| Petco Health & Wellness Company, Inc. (WOOF) | 2.64% | $2.038B | 5.41% | 38.85% | 0.91x |
| JPY (JPY) | 0.06% | N/A | N/A | N/A | N/A |
| EUR (EUR) | 0.06% | N/A | N/A | N/A | N/A |
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