Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings14
What's inside?
Holdings
All holdings as of April 24, 2024
Zeta Global Holdings Corp. (ZETA) | 8.62% | $2.33B | 23.31% | 55.31% | 1.97 |
Innovid Corp. (CTV) | 8.09% | $320.52M | 10.04% | 68.15% | 1.29 |
Outbrain, Inc. (OB) | 8.06% | $201.62M | -5.67% | 19.75% | 0.23 |
AppLovin Corp. (APP) | 7.99% | $19.09B | 8.47% | 65.69% | 5.27 |
The Trade Desk, Inc. (TTD) | 7.90% | $37.29B | 23.34% | 81.21% | 17.91 |
Criteo SA (CRTO) | 7.61% | $2.04B | -3.25% | 44.27% | 0.65 |
Integral Ad Science Holding Corp. (IAS) | 7.38% | $1.53B | 16.17% | 67.47% | 5.03 |
PubMatic, Inc. (PUBM) | 7.37% | $969.28M | 4.15% | 62.84% | 2.85 |
Taboola.com Ltd. (TBLA) | 7.27% | $1.22B | 2.75% | 25.58% | 1.06 |
LiveRamp Holdings, Inc. (RAMP) | 7.07% | $2.14B | 9.62% | 74.16% | 3.28 |
DoubleVerify Holdings, Inc. (DV) | 6.73% | $5.27B | 26.55% | 74.23% | 10.75 |
Viant Technology, Inc. (DSP) | 6.23% | $135.64M | 13.07% | 44.82% | 0.54 |
Magnite, Inc. (MGNI) | 5.82% | $1.27B | 7.39% | 29.20% | 2.51 |
Perion Network Ltd. (PERI) | 3.85% | $573.80M | 8.16% | N/A | N/A |