THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+5.24%
AXIOSMC
+5.50%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of May 6, 2024
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Dell Technologies, Inc. (DELL)2.39%$39.47B-12.84%23.24%0.94
Alphabet, Inc. (GOOG)2.36%$1.94T15.44%58.49%5.75
Nordstrom, Inc. (JWN)2.33%$3.31B-5.39%36.68%0.47
Shell Plc (SHEL)2.22%$228.85B-17.37%16.59%0.88
Kellanova (K)2.21%$20.53B-21.05%32.78%1.82
General Motors Co. (GM)2.18%$51.41B7.58%13.74%0.86
adidas AG (ADS)2.15%$41.31B3.49%N/AN/A
Amazon.com, Inc. (AMZN)2.13%$1.96T12.53%49.32%3.37
PepsiCo, Inc. (PEP)2.12%$241.71B2.28%55.00%2.99
American Express Co. (AXP)2.12%$168.55B13.32%62.03%2.31
Samsung Electronics Co., Ltd. (005930)2.09%$380.68B12.82%N/AN/A
Capital One Financial Corp. (COF)2.09%$54.74B12.36%N/A2.01
Apple, Inc. (AAPL)2.08%$2.79T-4.31%46.58%7.05
The Kraft Heinz Co. (KHC)2.07%$43.40B-1.20%35.16%2.42
The Coca-Cola Co. (KO)2.07%$268.60B2.46%62.40%6.32
Subaru Corp. (7270)2.07%$16.80B21.37%24.05%0.30
Deere & Co. (DE)2.07%$111.86B-3.78%41.13%2.76
PayPal Holdings, Inc. (PYPL)2.06%$68.63B10.79%39.39%2.27
Costco Wholesale Corp. (COST)2.06%$335.49B5.75%12.49%1.29
Ford Motor Co. (F)2.04%$49.02B3.14%8.71%0.96
FedEx Corp. (FDX)2.03%$64.05B-1.94%20.88%1.08
Volkswagen AG (VOW3)2.03%$68.77B-0.97%18.31%0.81
Procter & Gamble Co. (PG)2.01%$388.10B0.63%51.20%5.08
JPMorgan Chase & Co. (JPM)2.00%$551.36B18.17%N/A5.44
Pfizer Inc. (PFE)1.99%$159.01B-18.61%77.29%N/A
T-Mobile US, Inc. (TMUS)1.98%$190.27B-0.19%47.17%3.86
Kohl's Corp. (KSS)1.98%$2.71B-3.44%35.64%0.58
GE Aerospace (GE)1.96%$183.86B10.83%28.26%2.81
Microsoft Corp. (MSFT)1.96%$3.07T17.03%70.08%13.40
Toyota Motor Corp. (7203)1.96%$315.55B23.44%22.30%1.43
The Kroger Co. (KR)1.94%$39.87B1.20%20.15%0.33
Netflix, Inc. (NFLX)1.94%$257.27B14.95%46.95%7.95
Anheuser-Busch InBev SA/NV (ABI)1.93%$105.09B-0.11%50.18%3.48
Sony Group Corp. (SONY)1.91%$104.30B4.99%32.05%1.47
Honda Motor Co., Ltd. (HMC)1.91%$59.64B16.13%21.78%0.63
Bayerische Motoren Werke AG (BMW)1.91%$70.53B9.04%23.94%0.90
Nestlé SA (NESN)1.91%$257.89B-1.51%45.88%3.31
Best Buy Co., Inc. (BBY)1.90%$16.10B-6.15%21.96%0.44
Target Corp. (TGT)1.90%$73.26B-1.57%25.38%0.79
United Parcel Service, Inc. (UPS)1.89%$106.98B-5.22%16.48%1.64
Lowe's Companies, Inc. (LOW)1.87%$132.58B-11.01%31.41%1.93
HP, Inc. (HPQ)1.86%$27.81B-3.39%20.39%0.70
NIKE, Inc. (NKE)1.85%$113.10B0.51%44.23%3.11
The Home Depot, Inc. (HD)1.82%$339.21B-3.01%31.63%2.65
3M Co. (MMM)1.81%$53.45B-0.35%45.53%2.15
International Business Machines Corp. (IBM)1.74%$154.89B1.47%52.85%3.58
Walgreens Boots Alliance, Inc. (WBA)1.63%$14.89B6.28%17.35%0.37
LG Corp. (003550)1.63%$9.07B11.27%16.55%1.87
Starbucks Corp. (SBUX)1.60%$82.57B-1.84%19.69%3.45
CVS Health Corp. (CVS)1.44%$70.26B3.60%14.22%0.47
GE Vernova, Inc. (GEV)0.49%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.30%N/A0.82%57.25%N/A
Market data by FactSet