THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+5.24%
AXIOSHRS
+5.50%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of May 7, 2024
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Alphabet, Inc. (GOOG)2.40%$1.94T15.44%58.49%5.75
Dell Technologies, Inc. (DELL)2.36%$39.47B-12.84%23.24%0.94
Nordstrom, Inc. (JWN)2.29%$3.31B-5.39%36.68%0.47
Kellanova (K)2.27%$20.53B-21.05%32.78%1.82
Shell Plc (SHEL)2.21%$228.07B-17.37%16.59%0.88
General Motors Co. (GM)2.19%$51.41B7.58%13.74%0.86
Samsung Electronics Co., Ltd. (005930)2.18%$379.84B12.82%N/AN/A
PepsiCo, Inc. (PEP)2.14%$241.71B2.28%55.00%2.99
Amazon.com, Inc. (AMZN)2.13%$1.96T12.53%49.32%3.37
American Express Co. (AXP)2.12%$168.55B13.32%62.03%2.31
adidas AG (ADS)2.11%$41.29B3.49%N/AN/A
Costco Wholesale Corp. (COST)2.09%$335.49B5.75%12.49%1.29
Deere & Co. (DE)2.08%$111.86B-3.78%41.13%2.76
Apple, Inc. (AAPL)2.08%$2.79T-4.31%46.58%7.05
The Coca-Cola Co. (KO)2.08%$268.60B2.46%62.40%6.32
The Kraft Heinz Co. (KHC)2.07%$43.40B-1.20%35.16%2.42
Capital One Financial Corp. (COF)2.07%$54.74B12.36%N/A2.01
PayPal Holdings, Inc. (PYPL)2.07%$68.63B10.79%39.39%2.27
Volkswagen AG (VOW3)2.04%$68.73B-0.97%18.31%0.81
Subaru Corp. (7270)2.04%$16.72B21.37%24.05%0.30
FedEx Corp. (FDX)2.03%$64.05B-1.94%20.88%1.08
Procter & Gamble Co. (PG)2.02%$388.10B0.63%51.20%5.08
JPMorgan Chase & Co. (JPM)2.00%$551.36B18.17%N/A5.44
Ford Motor Co. (F)1.99%$49.02B3.14%8.71%0.96
Anheuser-Busch InBev SA/NV (ABI)1.99%$105.03B-0.11%50.18%3.48
T-Mobile US, Inc. (TMUS)1.97%$190.27B-0.19%47.17%3.86
GE Aerospace (GE)1.97%$183.86B10.83%28.26%2.81
Netflix, Inc. (NFLX)1.97%$257.27B14.95%46.95%7.95
Pfizer Inc. (PFE)1.96%$159.01B-18.61%77.29%N/A
Toyota Motor Corp. (7203)1.96%$314.06B23.44%22.30%1.43
Kohl's Corp. (KSS)1.95%$2.71B-3.44%35.64%0.58
The Kroger Co. (KR)1.94%$39.87B1.20%20.15%0.33
Microsoft Corp. (MSFT)1.94%$3.07T17.03%70.08%13.40
Bayerische Motoren Werke AG (BMW)1.93%$70.49B9.04%23.94%0.90
Target Corp. (TGT)1.92%$73.26B-1.57%25.38%0.79
Nestlé SA (NESN)1.92%$257.12B-1.51%45.88%3.31
United Parcel Service, Inc. (UPS)1.89%$106.98B-5.22%16.48%1.64
Honda Motor Co., Ltd. (HMC)1.88%$59.36B16.13%21.78%0.63
Best Buy Co., Inc. (BBY)1.87%$16.10B-6.15%21.96%0.44
Lowe's Companies, Inc. (LOW)1.86%$132.58B-11.01%31.41%1.93
NIKE, Inc. (NKE)1.86%$113.10B0.51%44.23%3.11
HP, Inc. (HPQ)1.86%$27.81B-3.39%20.39%0.70
Sony Group Corp. (SONY)1.84%$103.80B4.99%32.05%1.47
The Home Depot, Inc. (HD)1.81%$339.21B-3.01%31.63%2.65
3M Co. (MMM)1.79%$53.45B-0.35%45.53%2.15
International Business Machines Corp. (IBM)1.74%$154.89B1.47%52.85%3.58
LG Corp. (003550)1.68%$9.05B11.27%16.55%1.87
Walgreens Boots Alliance, Inc. (WBA)1.64%$14.89B6.28%17.35%0.37
Starbucks Corp. (SBUX)1.58%$82.57B-1.84%19.69%3.45
CVS Health Corp. (CVS)1.44%$70.26B3.60%14.22%0.47
GE Vernova, Inc. (GEV)0.49%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.31%N/A0.82%57.25%N/A
Market data by FactSet