Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings14
What's inside?
Holdings
All holdings as of May 1, 2024
Zeta Global Holdings Corp. (ZETA) | 8.90% | $2.39B | 23.31% | 55.31% | 1.97 |
Outbrain, Inc. (OB) | 8.35% | $207.50M | -5.67% | 19.75% | 0.23 |
The Trade Desk, Inc. (TTD) | 8.11% | $38.01B | 23.34% | 81.21% | 17.91 |
AppLovin Corp. (APP) | 8.05% | $19.10B | 8.47% | 65.69% | 5.27 |
Integral Ad Science Holding Corp. (IAS) | 7.55% | $1.55B | 16.17% | 67.47% | 5.03 |
Taboola.com Ltd. (TBLA) | 7.51% | $1.26B | 2.75% | 25.58% | 1.06 |
Innovid Corp. (CTV) | 7.43% | $297.14M | 10.04% | 68.15% | 1.29 |
Criteo SA (CRTO) | 7.29% | $1.94B | -3.25% | 44.27% | 0.65 |
PubMatic, Inc. (PUBM) | 7.25% | $946.03M | 4.15% | 62.84% | 2.85 |
LiveRamp Holdings, Inc. (RAMP) | 7.10% | $2.14B | 9.62% | 74.16% | 3.28 |
DoubleVerify Holdings, Inc. (DV) | 6.54% | $5.09B | 26.55% | 74.23% | 10.75 |
Viant Technology, Inc. (DSP) | 5.96% | $128.82M | 27.98% | 42.97% | 0.84 |
Magnite, Inc. (MGNI) | 5.79% | $1.26B | 7.39% | 29.20% | 2.51 |
Perion Network Ltd. (PERI) | 4.16% | $615.93M | 8.16% | N/A | N/A |