Pureprofile Ltd. is a global data and insights organization. It provides online research and digital advertising services for agencies, marketers, researchers and publishers. The firm's research division delivers rich insights into real human behavior and provides the "Why" behind the "What" through ResTech and SaaS solutions and digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies. The company was founded by Paul Chan in 2000 and is headquartered in Surry Hills, Australia.