Company performance
Current Price
as of Jul 14, 2025$24.63
P/E Ratio
8.96
Market Cap
$2.92B
Description
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Metrics
Overview
- HQMilwaukee, WI
- SectorConsumer Durables
- IndustryMotor Vehicles
- TickerHOG
- Price$24.63+0.04%
Trading Information
- Market cap$2.92B
- Float99.20%
- Average Daily Volume (1m)1,456,826
- Average Daily Volume (3m)1,789,095
- EPS$2.70
Company
- Revenue$4.79B
- Rev growth (1yr)-23.15%
- Net income$133.10M
- Gross margin35.25%
- EBITDA margin12.56%
- EBITDA$166.91M
- EV$8.41B
- EV/Revenue1.76
- P/E8.96
- P/S0.63
- P/B0.91
- Debt/Equity230.94