The Vita Coco Co., Inc. produces, supplies and distributes coconut water. The firm offers coconut water, sparkling water, coconut milk, and oil products. It carries out its operations through its Americas and International segments. The Americas segment consists of the marketing and distribution of coconut and non-coconut water products in the US and Canada. The International segment includes the company's procurement arm and derives its revenues from the marketing and distribution of coconut water and non-coconut water products in Europe, the Middle East, and Asia Pacific. Its brands include Vita Coco, Runa, and Ever & Ever. The company was founded by Michael Kirban and Ira Liran in 2004 and is headquartered in New York, NY.